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Going for promotional apparel such as branded polo shirts is always considered a smart marketing strategy as they offer a cost-efficient way of boosting branding visibility. Of course, there are certain factors you have to consider when making a choice such as shirt style, colour and most importantly branding process.

Most of the time, our customers find it challenging to choose between Embroidery and Screen printing. So to help you make an informed decision, we have outlined the advantages and disadvantages of both print processes:

Embroidery on Branded Apparel

Embroidery involves stitching a particular text or design onto your choice of apparel item, including polo shirts, jackets, or caps. Corporate bags are also suitable for embroidery.

Embroidery costs are based on the number of stitches. Larger images require more stitches and the other way around.

Advantages :

• Durable. Embroidery doesnt wipe off overtime
• Texturised design makes your artwork stand out
• Ideal for thick of fuzzy fabric material like fleece
• Low cost for multiple colour logo / artwork
• Low setup fee
• Free setup fee for orders over 50units
• Free setup fee for reorders
• 3D design brings your logo to life

Disadvantages:

• Not suitable for photo or real image print
• Expensive for large size branding
• Unable to print small text and elements

Screen Printed Apparel

This technique involves conversion of artwork into a multilayered film that can be applied to any garment. Screen printing costs are based of number of print colours, each colour requires individual screen.

Advantages:

• Detailed and sharp print result
• Ideal for large designs
• Cost efficient for large print runs

Disadvantages:

• Printing may fade off overtime
• Not cost efficient for multiple colour logos
• Light colour printed on dark garment requires one or two base prints, means additional print charges
• Repeat orders incur repeat print setup
• Unable to print gradients or half tones

Online and offline marketing goes hand in hand. Yes, you can simply do one without the other. In fact there are many companies that are immensely successful simply by doing marketing online, whilst others only go offline in their marketing efforts and surprisingly there are even companies that succeed with no marketing for example Zahra, the international clothing retail brand that does close to 0 marketing.

Examples of companies that exist online and have outstanding award winning social media strategies would include Asos, Facebook and countless other examples. These companies have limited if any offline marketing and you would be hard pressed to see these organisations advertising on your favourite TV show, magazine or any local event.

However despite these outstanding examples of companies having amazing success they are definitely not the norm. If you are a typical business big or small you need to advertise and take advantage of marketing both offline and online. In other words offline marketing and online marketing goes hand in hand.

Why Must Offline and Online Marketing go Hand In Hand

Is all your traditional marketing which exists in the real world including merchandise such as what you will find on our website. Your offline marketing needs to go hand in hand with your online efforts and it is no co-incidence that much of our merchandise that we supply to our clients now include not merely their logo and tagline but also their internet URL as well.

You see offline marketing combined with online strategies will put your visibility through the roof. Not only will you merely have more exposure to more people but the PR that your offline efforts will generate significant brand recognition and word of mouth online. What this means is that you will get more chatter about you on social media. As a side effect this recognition will help your search engine ranking efforts. It all sounds good and easy right? Well not really. Marketing on all channels drains resources big time. It is very hard to get the exposure you want online compared to offline as the results more often than not are unpredictable and worse still not really measurable. This is where you would want the assistance of professionals such as http://www.onlinemarketinggurus.com.au/ can help and not just any old SEO company.

Difference Between a Content vs a SEO Company

An SEO company can provide you with a lot of great pointers and ideas when it comes to making sure your website is perfectly configured for maximum visibility. A content company that specializes in SEO takes things one step further by increasing your web visibility by generating great sharable content. The difference is night and day!

Your content offline will generate PR which when utilised properly will boost your online presence in every single aspect. Pretty good right? So despite success stories you read about all the time to succeed you must go hard with your marketing efforts using everything available at your fingertips in order to have your organisation any chance to succeed!

Customising your promotional merchandise is actually the most important key to ensuring brand recognition and recall. It is definitely not enough for a business to hand out common gifts which will leave recipients wondering where it came from, why they were being given and the message behind such business gifts.

This is where color printing options come in. You actually have a choice between one-colour printing and full colour printing. For those working with a tight budget, you might think that one colour prints are practical but if you really weight the benefits of choosing full colour printing, you might be surprised.

Benefits of Full Colour Print Process

Also referred to as 4-colour printing, full colour printing is fast becoming a favourite of businesses looking to maximise brand exposure. The reason is simple. The resulting printed product is overwhelmingly more vivid and is more likely to be remembered that one colour branded items. Full colour printing can be cost-efficient in the long run considering the bigger impact they leave on your customers. Messages are also more quickly conveyed as recipients are more likely to stare at the image longer.

Now that we are in agreement that full colour printing is the way to go, you are now left with one question: which among the many promo merchandise will look good in full colour prints? Here are some suggestions:

• Branded magnets – most magnets end up as decorative accessories and you would not want to miss such opportunities to showcase your brand.
• Promo Mouse mats - like our magnets, mouse mats are on display round-the-clock. They are also what stand out in any computer desk and you would want to make sure your custom mouse mats become the center of attention.
• Custom Key Rings – another everyday essential that gets overlooked as a marketing tool are key rings. Maximise the fact they are the first thing a person looks for in the morning and the last thing the see when they got home from the office. Imagine if they are more noticeable than the generic keyrings you have been handing out before. See the huge potential?

Of course, you need to make sure your logo artwork is not overdone and leaves the recipient dizzy. For some tips, you can always ask our friendly team member.

Promotional merchandise has always been part of any business' marketing strategy. After all, they are cost efficient and can be relied on to boost your brand recognition. If you are still sceptical about the efectiveness of these branded products as advertising tools, you will soon find yourself changing your mind after reading these

interesting facts about promo items

1. Promotional products are effective in generating new business. In fact, 1 out of 3 people are more likely to do business with your company after receiving a corporate gift from you. This number also increases when the business gift is innovative or unique.

2. 90 percent of consumers remembers the brand on the promo item. If you can consider such high percentage, you will realize why customised merchandise makes excellent advertising tools. Such recall can be explained by the regular use of the product and constantly seeing your brand when the item is use.d

3. Consumers are likely to keep corporate gift for 6 months or longer. This means continuous exposure for your brand at no extra cost. Compared to other marketing mediums such as print or television, you certainly get to enjoy more savings while hitting your target in terms of brand visibility.

4. Consumers are less annoyed with promo products as compared to pop up ads and TV commercials. This is for the simple reason that the items given out as corporate gifts are quite useful and practical. In fact, 81 percent of recipients keep the promo product because of they are useful. Take for instance branded reusable tote bags and drink bottles. Need we say more?

5. All businesses whether start up or big corporations make use of promotional produts. It doesnt matter if you are small business, custom merchandise should always be a huge part of your marketing campaign. Even with a small budget, you will be surprised at how far they can go in terms of sending your brand message across.

Standing out in a sea of competition is an intergral part of business' success. After all, consumers have become smarter and more educated and being flashy is the only way you can grab their attention. Once you have it, the quality of your product and services can speak for themselves. Now, when it comes to eye-catching promo merchandise nothing else sizzles like red products

The attraction for Red

The colour red has been used in marketing to convey a message of passion and fierceness. In some culture, red is a lucky colour. Choosing to go for red merchandise is a smart move if you are really looking to be in the spotlight. Red is also a background colour that will stand out in crowds.

Red products can be seasonal in nature, for example Valentine's Day and Christmas which are dominated by red themed products. If you want to be festive on these occasions, red items will certainly become memorable item.

Attention Grabbing Red Promotions

In the workplace, where the mood can be on serious side, the presence of branded red products is sometimes a welcome sight. It certainly adds some colour to an otherwise sterile-looking environment and gives off some energy from its vibrant colour. Red corporate products such as calculators, mug, or USB flash drives will give excellent impact. Personalised clothing apparel in red also makes great tradeshow uniform for your staff as they can easily be identified and would surely catches public's attention.

Tips in Choosing Red Merchandise

The good news almost all products are available in red colour and so with the many customisable products to choose from, it can be quite challenging to pick out the perfect product. To help you, here are some suggestions:

1) Go for functionality - the item of choice might look good in red but is it practical? Always choose function over aesthetics as your brand is guaranteed to enjoy much exposure when the item is used on a regular basis
2) Go for reality - choose items that are naturally red in real life for example heart-shaped products to make it easier fo your consumers to remember your brand

    
3) Go for association - make sure your product of choice can easily be associated with your brand

At the end of the day, red merchandise are sure to help your company to boost brand visibility. Make sure your marketing strategy is well thought to enjoy the advantages offered by these products.

They say stress ia part of our job but that doesnt mean you have to be stressed all the time. Some people stress well while others need an outlet to release pent up emotions. This is why stress balls are quite popular as corporate merchandise. These little stress relievers do not require you to go our and spend money to relieve stress. Squeeze it couple of times and find yourself relaxing.

Becase of the way they help relieve stress, promotional stress toys are considered to be marketing staples. If you really want to make a great impression, choose stress balls in other shapes. You will find there are plenty of choices, some quite unique and really weird.

Weirdest Stress Shapes

Darth Vader - this stress toy will reveal the inner nerd in any person. Who would not want to crush this iconic villain in the palm of their hands?

Stress hammer - perfect for those under pressure all the time. This stress toy can help you find humour in things especially when you feel like hitting yourself with the real one in the head.

Stress Brain - find yourself stumped or unproductive? this toy will help you rack your real one for that elusive answer

Stress Jack O Lantern - perfect Halloween giveaway. Plus, you cannot deny that this cute stress toy puts a smile on your face

Stress Grenade - the shape of this stress toy is certainly apt if you feel like you are about to explode. It will help you cool down and make you think that things cannot be that bad.

If you have been tasked to organise a company picnic to boost employee productivity, you will certainly need all the help you can get. It isnt easy organising an event but with a detailed plan, you might be surprised at how much you can accomplish. To help you get started, here are some of the important factors you need to take into consideration:

• Funding - know where your fund is coming from and how much budget you will be working with. This will actually dictate the kind of picnic you can put together
• Attendees - determine the number of people attending to make sure you will be able to fit them in your budget. Ask assistance from HR so you can find out who should be invited and how many should be expected
• Management preferences - enquire about food, venue and entertainment where possible. For an easier time, present several plausible options to your manager. That way they can make a decission on the spot. Present your options as a theme, suggesting the incorporation of promo merchandise. For instance, beach venues will be best complimented by customised beach towels, prom osunscreens and printed frisbees.
• Activity - find out what kind of activity will be approproate for the event. Choices include team sports, contests, awards and fundraisers. At this point, you will also need to consider the kind or prizes to hand out. Promotional products such as branded picnic sets, corporate office accessories and personalised clothing or apparel are always appreciated.
• Organisers/Volunteers - find out whom, how many are willing to help. The more people you can recruit to help out, the fewer problems you will encounter. Although you might be brains behind this picnic, it doesnt mean you have to do everything.

A lot of governments and environmental bodies are keeping tabs on the type of materials used by companies to make promotional products. Anything that threatens the existence of natural habitat will mostly be met with a lot of resistance and that won't go down well with promotional campaign. That's why its best to get with the times and start utilising material that will keep you on the good books of governments and other law enforcing bodies.

Our branded cotton bag is one item that shoud help you achieve this easily. Its made of natural cotton material that will not harm environment.

Why is this item worth all the hype and attention?

• Cost effective
• Large branding area on both sides
• Environmentally friendly
• Can be used on daily basis
• Durable
• Value for money

Cotton is a fabric that retains and absorbs color well. Being a durable item makes it an ideal marketing tool as compared to have to pay for continuous advertising space on billboards, radio or television.

Branded cotton tote bags can fit as smart and useful promo gift since they are very versatile in nature. They can be made in different colours that would be very appealing to recipients.

This bag would be the best item to kick start a long and successful promotional campaign that will appease the masses.

Time and again it has been said that first impressions last. But if you are serious about keeping your top clients’ business, you know you have to keep on them impressing them with excellent corporate gifts. If you have the budget for it, you can always go for the more luxurious items. Think that a $500 bottle of wine will do the trick? You will be surprised at how expensive some business gifts can be.

Leather Briefcase for Women – considered to be a staple in the business world and one of the items which reflects the importance and taste of the person carrying it. There are actually custom leather briefcases which cost as much as $16,850. The price is justifiable with the crocodile skin material and superb craftsmanship.

Gold Pen – nothing can be more impressive than a solid gold pen. The most expensive one we found costs a whopping $34,325.00. It is made with 18K Gold, sterling silver and sapphires. This pen is certainly designed for signing multi-million dollar contracts and deals.

Desk Set – a good way to get into the good side of potential clients is to wow them with a luxury gift set which they can see on a daily basis. I found this $3,536 calf skin desk set consisting of a desk pad and notepad, pencil cup, letter rack, magnifying glass and letter opener to be an impressive choice. Each of the items can be personalised with simply your company name or logo.

When it comes to durability, it is not surprising that aluminium and metal products are among the top favourites. Aside from the exclusive look and tough material, metal is also seen as a cutting edge and modern, qualities that many businesses would like their brand to be associated with.

A lot of our customers have no trouble picking metal products for customisation. But in terms of choosing what process to use, some are confused on whether they should be laser engraved or printed.

To make it easier for customers like you, we broke down the pros and cons for the two branding methods so you can make an informed choice.

Laser Engraving Pros

• Low cost
• Doesnt use chemical hence environmentally friendly
• Creates crisp marking for fine detailed artwork
• Logo is permanent and will not fade overtime
• Extremely fast turnaround

Laser Engraving Cons

• Subtle finish makes it less noticeable
• No colour
• Not suitable for low cost items such as plastic material

Printing Pros

• Ideal for multi colour logos
• Vibrant branding

Printing Cons

• High costs for multi colour logo
• Print will fade over time
• Colour results may differ from one product to another