When it comes to durability, it is not surprising that aluminium and metal products are among the top favourites. Aside from the exclusive look and tough material, metal is also seen as a cutting edge and modern, qualities that many businesses would like their brand to be associated with.

A lot of our customers have no trouble picking metal products for customisation. But in terms of choosing what process to use, some are confused on whether they should be laser engraved or printed.

To make it easier for customers like you, we broke down the pros and cons for the two branding methods so you can make an informed choice.

Laser Engraving Pros

  • Low cost
  • Doesnt use chemical hence environmentally friendly
  • Creates crisp marking for fine detailed artwork
  • Logo is permanent and will not fade overtime
  • Extremely fast turnaround

Laser Engraving Cons

  • Subtle finish makes it less noticeable
  • No colour
  • Not suitable for low cost items such as plastic material

Printing Pros

  • Ideal for multi colour logos
  • Vibrant branding

Printing Cons

  • High costs for multi colour logo
  • Print will fade over time
  • Colour results may differ from one product to another