Tips

While online marketing dominates, the impact of promotional products shouldn't be overlooked. Items like pens and customised apparel offer tangible reminders of your brand, sticking in people's minds because they're physical. Even with digital ads everywhere, custom-made products still have an 85% recall rate.

Highlights: Promotional Products Statistics

• 8 out of 10 consumers own between 1 and 10 promotional products.

• 89% of consumers have received a promotional product in the last six months.

• 91% of consumers keep at least one promotional product in their kitchen.

• The most popular category for promotional items is wearables, accounting for 35%.
  
  

We also listed the reasons why they offer a straightforward yet powerful method to leave a lasting impression on your audience. Read on: 

Introduces Your Business

Promotional products are a fantastic way to present your business to potential customers. They're more memorable than flyers, emails or business cards. Unlike traditional business cards, they offer added value by featuring your business details, logo and slogan.

Moreover, these are perfect for social media campaigns, helping to generate interest across platforms. For example, printing QR codes on notebooks or adding hashtags to bags and shirts can increase your business's visibility online.

Builds Trust and Reputation

Building a positive reputation is key. Offering customers useful items portrays your business as friendly and helpful, fostering trust. Satisfied customers spread the word, leading to repeat purchases and long-term growth.

Cost-Effective Marketing

Maximise your advertising budget with promotional giveaways, offering a higher return on each compared to traditional methods. A single branded item can reach dozens or even hundreds of people, extending the reach of your campaign. With some products costing less than a quarter each, it's a smart investment for boosting marketing effectiveness.

Improves Engagement

Promotional products generate more customer interest than other ads, leading to increased contacts, referrals and purchases. This helps you track the success of your campaign easily and make adjustments for more business growth.

Enhances Brand Recognition

Custom branded products play an important role in enhancing brand recognition. When consumers receive these items, they instantly recognize the brand behind them. Leveraging promotional products helps businesses stand out from competitors. These products are often kept and used by consumers for extended periods, continually exposing the brand to a wider audience.

Wider Audiences

To reach a wide and diverse audience effectively, it's important to invest in different advertising tools, including promotional items. These should reflect your business's purpose and brand message, and it's essential to consider your customer base when selecting them.

For instance, basic home and office items are great for marketing to specific audiences, while specialised items like branded USB drives are better suited for groups like IT professionals. By tailoring your advertising efforts to your audience, you make them feel understood, which can lead to more sales opportunities down the line.

Conclusion

Promotional products are important for marketing your business and making a lasting impact on customers. Don't wait to include them in your marketing plan to increase brand recognition and engagement. Take action now and incorporate promotional products to see your business upgrade!

As a travel company, you want your customers to remember their amazing vacation and rave about the great services that you offer. But how can you achieve these goals? One effective way is by offering branded bags as promotional items.

Why Promotional Bags Work for Travel Companies

Promotional bags are an excellent choice for travel companies because they serve multiple purposes. First, when customers carry around branded bags featuring your logo and imagery, they become walking advertisements for your business. This helps increase brand awareness and exposure.

Secondly, having practical items like passports, maps, sunscreen or water bottles in one spot makes it easier on travelers who don't have to worry about juggling different things in their hands. Custom branded bags ensure easy access to essential items while keeping the brand's imagery visible.

Choosing the Right Design

When designing branded bags as promotional items, it's important to choose elements that resonate with potential clients - such as beach umbrellas or sunsets for tropical destinations or mountain peaks for winter getaways. The colors used should match existing branding efforts so there is consistency across all materials promoting tours/activities etc...

It is also crucial that these branded props include sturdy handles and durable material able to handle typical wear-and-tear of traveling. Your bag may look good but what happens when it comes apart within days of purchase?

Ways To Use Them Effectively

Besides putting them up in stores at tourist spots near Point-A-to-Point-B occasions,such as renting cars; using social media such Facebook,Twitter & Instagram accounts; giving those away when necessary (i.e mall booths during peak season/holidays) is also a very effective strategy.

These can be incorporated into "welcome kits" offered upon arrival providing information regarding local activity options, tour guides. Creating loyalty before they even step foot inside whatever facility which will not only make retention more likely post trip but will also give them a positive impression on your brand.

Conclusion

Promotional bags offer excellent promotional opportunities for travel companies. They can enhance branding visibility/loyalty and serve a practical purpose - offering easy access to essential travel items while on-the-go. Travel companies must choose the right design for their brand knowing considerations such as customer base / location features are key-and offering them in creative ways not just at airports but through social media will encourage client advocacy keeping you top-of-mind next time around!

Chinese New Year, also known as Lunar New Year, is celebrated in numerous countries across the world. Most of the time, the celebration starts at the end of January or the first few weeks of February, lasting sixteen days. For Asian countries, this festival is considered one of the most significant. Schools and businesses are closed. People return to their provinces to see their families and celebrate there for a week. Lunar New Year is a festival that symbolizes new luck, fortune, and a fresh start.

Is there a gift-giving activity in the Lunar New Year? Definitely, Yes! There are actually plenty of gifts being handed out during this time of the year. Gifts that are given in this festival centers in ensuring good fortune and prosperity throughout the year. They also signify respect and love.

Gifts To Give This Lunar New Year

Several gifts hold great significance this Lunar New Year. Here are some gift ideas that you can choose from.

Red Envelopes

The most famous gift in the Lunar New Year is the Lucky Red Packet which contains money. New fresh and crisp bills are given to unmarried adults and children or adults to their parents. This gift shows appreciation to the receiver and well wishes too.

Red Scarf

Red is considered an auspicious colour, and wearing it during Lunar New Year is highly encouraged. Your giftee can stay cozy with a red scarf as they celebrate the festive season. This red scarf can also be custom branded with special messages to warm the hearts of your receiver.

Money Tree Plant

Since gifts in the Lunar New Year center on wishing for fortune and abundance, a money tree plant is something that will spread good luck when placed in a living space. Money trees are said to bring luck and prosperity to the one who has them. Aside from that, money trees are known to generate positive energy. You’ll especially have good luck if you find seven leaves on their stem.

Homeware

Nobody dislikes homeware especially if your receiver is transferring to a new home this Lunar New Year. They are handy and easy to find. Even simple, customised red mugs will surely leave a good impression on the receiver.

Food Hampers

A food hamper containing different delicious food is considered a good gift for this festival. You can purchase a food hamper from your local store or customise it on your own. If you give it to your family and relatives, you can add foods that they like, something that they can enjoy in the coming days and weeks.

If you are looking for customised gifts this Lunar New Year, Promotional Items provide you with an array of options to choose from. We are one of Australia’s most reliable suppliers of personalised items perfect for all occasions. We give value to your money. Contact us today!

Autumn is right around the corner so why not get your clients, employees, friends, and family a new gift! Here are our unique personalised gift recommendations for Autumn.

Light Show Promotional Bulk Umbrellas

Autumn can oftentimes be a rainy season. So why not get a light show promotional bulk umbrella. These umbrellas feature a rigid frame and a unique LED light-up system. Even during the night or in the darkness you will always be able to see the way with this umbrella. More importantly, everyone will see your brand name! Emblazon this umbrella today and gift it to all.

Striped Custom Beanies

To prepare your clients, employees, friends, and family for the Autumn season, get them striped custom beanies. These cute beanies are casual, comfortable, and will keep your head warm. They come in a variety of colours that will certainly complement your brand or logo. The beanies also feature a rollback design making them extra stylish. Who wouldn’t want a beanie this slick as a gift?

Double Wall Atlantic Mug

Keep your drinks hot in Autumn with these double-wall Atlantic mugs. These premium mugs feature an insulated wall that regulates the temperature of drinks. The brands only come in silver and can hold 443ml of fluid. Decorate these mugs with your brand or logo and benefit your organisation's marketing. But more importantly, get these mugs as a gift. People will literally be holding your brand!

Custom notebooks are a great promotional option for any brand. They are affordable, accessible, marketable, and an excellent gifting choice. Here are the three reasons why you should choose custom notebooks.

Accessible and affordable

Notebooks are great options as they are price friendly. Notepads are easy to produce due to their simple design. From jotting down simple notes to studying for an exam, anyone can find a use for a notebook. We also offer eco-friendly notebooks that focus on sustainable or recycled paper.

Top products include: Promotional Eco Notebook & Pen, Printed Spiral Notepads, and Custom branded Pocket Pad.

Great gift ideas

Due to their widespread use, notebooks make for excellent presents. They are suitable for children, students, business people, clients, family, and friends. The possibilities are endless when using a notebook. Get it specifically branded and tailored for your recipient to ensure the highest level of retention.

Favourite picks include: Mini Notepads, Notebook and Pen Set, and Custom Notepad Pen and Calculator Set.

Great forms of marketing

Custom notebooks are a fantastic form of brand promotion. You can easily emblazon your unique name or logo on the front of the notebook. This will mean that whenever someone uses the notebook, they will see your brand! Similarly, notebooks are frequently shared between working professionals and students so your custom notebook will offer a mobile form of marketing. This is guaranteed to get you brand awareness.

Popular options include: Snap Notebook and Essentials Large, Leather Look Notebooks A6, Corporate Printed Eco Desk Top Set.

Winter breezes are starting to sweep us away and keep us huddled up at home. But beating the cold season doesn’t have to be difficult if you have the right products. Take this opportunity to spread your custom brand and logo on promotional items to benefit your clients, staff, friends and family. Here are our top 3 promotional picks for beating the cold!

Logo Printed Hoodies

Hoodies are the ideal apparel item for everyday use. They are perfect to wear whilst going for a walk in a park or to the shops but also make for comfortable loungewear around the house. Our hoodies are a versatile item that is just asking to be decorated with your unique brand or logo. They offer mobile marketing as your hoodie can be taken out and showcased in public. But more importantly, no one can deny that a hoodie is a great gift.

Beat the winter season with: fleecy promotional hoodies, ladies shepherd hoodies, or sports custom personalised hoodies.

PersonalisedCeramic Coffee Cups

If you think it’s difficult to promote your brand to those stuck at home, you are wrong! Ceramic coffee cups are a thoughtful promotional gift that is perfect for domestic use. Everyone loves relaxing with a hot cup of coffee and tea, especially during the colder seasons. Take this opportunity to brand our coffee mugs with a thoughtful message, plus your company brand and logo, and send them to let your customers, employees, family and friends. This will surely relieve everyone’s stress or anxiety and highlight the compassion of your brand name.

Warm yourself up with: printed Santa Fe speckled mugs, custom vista ceramic mugs, or branded Winnipeg mugs.

Branded Hand Sanitisers

Hand sanitisers are a no-brainer during the winter and flu season. The common cold can be easily prevented by ensuring your hands are clean and disinfected whilst out in public. Encouraging hygienic practice will benefit your health and those around you but is also an excellent way to promote your brand. These little sanitisers can be taken with you everywhere and don’t even require soap or water! Every time someone pulls out their custom hand sanitiser your brand and logo will greet them.

Stay safe with: small hand wash keyrings, 60ml logo branded sanitisers, or hand disinfectant cards.

Australia is heating up, which means it's time to start getting your marketing merchandise organised for spring and summer events, campaigns, and giveaways. Not sure where to start? Don't worry; we've got some tips for selecting the right custom products for your warm-weather campaign.

Lightweight Items are Winners

Nobody wants to carry around cumbersome products at the best of times, but during spring and summer, there's nothing worse than lugging something heavy around -- even if it's a useful item. That's why we suggest looking at lightweight promotional products that are easy to carry, feature breathable material where possible, and feel like a treat to have with you rather than a burden.

Product Ideas: Promotional calico bags, custom mesh caps, colourful sports drink bottles.

Single Colour Logos Are All The Rage

The trend we're seeing in promotional products this season is that a lot of businesses are ditching the full-colour digital prints and opting for simple, one-colour designs instead. While a lot of this depends on your logo and the message you want to convey, we think there's going to be a lot of stylish single colour designs at expos and conferences through spring and summer.

Product Ideas: Promotional flying discs, non-woven tote bags, logo printed squishy stress toys.

You Can't Beat Eco-Friendly Gifts

One trend we're not seeing change at all in the past 12-18 months is the increased demand for eco-friendly promotional products. Eco-friendly can mean items made from recycled or ethically sourced materials, reusable long-term use goods, products made to biodegrade in the right conditions, and gifts made from natural fibres like calico or wood. We all want to lessen our impact on the planet, so these items and your organisation will do its bit by investing in eco-friendly products rather than single-use objects.

Product Ideas: Recycled Paper Logo Notepads, bamboo blend eco mugs, bamboo pens and pencils.

Receiving a gift or freebie is always nice. It makes you feel special and gives that “something for nothing” triumphant feeling. But what can make that gift go from nice to fantastic?

Selecting a Promotional Gift

When selecting the type of merchandise to provide you should first think about what is valued and meaningful to your receivers.

Product Value

Value doesn’t just mean the price of the product; it includes both intrinsic and extrinsic value. A good understanding of your target market can be used to brainstorm ideas for what is important here. One example would be the perceived value of merchandise branded with a company that is important or relatable to the individual; think about the amount of money spent on a famous sports team’s merchandise every season. This could mean being selective of who receives customised merchandise and identifying those who value your brand for deepening loyalty.  Another approach to increasing value is to customise merchandise to the individual as well as your brand. This could be their name, their team, the team’s moto; anything that enhances the intrinsic value for the receiver. These are just two examples, but every brand and promotional strategy is different so think specific.

Meaningful Gifts

Giving meaningful gifts is vital for the effectiveness of personalised merchandise. Consider general concepts like if it is useful for the individual and if it aligns to their self-perception. Looking broadly at millennials as an example, reusable eco-friendly coffee cups made from recyclable materials are a good example of a truly meaningful gift. This can be used every day (possibly many times) and align to the ethical views and therefore self-perception of many in this generation. Looking to go the extra mile? Deliver merchandise individually with a personalized note; everyone likes to feel special, and these positive feelings will be attached to the merchandise and thus your brand.

The Effects of Giving Personalised Gifts

The thought may have crossed your mind; why are we doing this anyway? You see companies giving out branded merchandise on a regular basis but what are the benefits of doing this? Gift giving promotes positive feelings towards your brand, increases liking, triggers the desire to reciprocate and, if your merchandise is used, encourages receivers to commit to your brand over others when there is a purchase choice.

Happiness in Gift Giving

There are many effects of gift giving which cumulate in positive emotions such as happiness. Okay, but why do we need happy customers? Happy customers are more receptive to recommendations and more likely to say “yes” to signing up to a newsletter, making a purchase, committing to a subscription, and more. Simply, they will associate happiness with your brand.

Enhancing Your Image

Receiving a gift increases your liking for the giver. This is the same for merchandise; free stuff equals liking of the person and the company you receive items from. This liking increases the desire to agree and say “yes” to proposals. The receiver is likely to feel friendly and good-natured towards the person or brand and wants that feeling to be mutual. It is good to remember that people are hardwired to build friendships and social connections which come from liking.

Reciprocity

The best way to understand the phenomenon of reciprocity is to think of an example when you have consciously or unconsciously been subject to it (and trust me, it’s all of us!). Think of a time when someone has bought you something, whether you wanted it or not, and you have nothing to give back. It feels awkward and, even if you try to turn down the gift, they will often insist meaning you feel even worse. This often ends with the conscious or unconscious desire to give or do something in return, even if you didn’t want the gift. Weird right? Society dictates the correct response to receiving is giving, and for most of us, this is hard to ignore. For merchandise this means that if you give, say a free pen, the receiver will feel motivated to do something in return; in this case sign up, make a purchase, or at very least smile at you!

Consistency

People like to identify with a brand or group and commit to this choice to appear consistent. Consistency is a cornerstone of social interaction as it affects others’ perceptions of you. If you can get a potential customer using branded merchandise daily, they are more likely to choose your brand over others. Even better, if this product is seen by others, this reinforces the desire to appear consistent in front of work colleagues and/or friends. Nobody likes a flake!

So, what does this all mean to you?

Pick the right branded merchandise, and your business can capitalise on all the benefits of gift giving. Want to increase customer loyalty? Merchandise! Want to develop your employees’ identification with their team and leadership? Merchandise! Want to reach out to a new customer base? Merchandise!

We all love a freebie, and now you know how that helps you!

Thirst. What better way to refresh that thirst than an ice-cold beverage. This is no problem when you have a promotional stubby holder. Promotional stubby holders, keep your drink cool and prevent you from getting the dreaded icy and wet hand that can occur with this.

So you have your perfect Promotional Stubby Holder, and now you need a drink, no problem!

My Top 5 Beverages for Stubbies

1. Sparkling Water. Yes, posh water is on my top list. It’s refreshing, natural, sugar-free and with the bonus of being calorie free. I like it best really cold, which is where my promotional stubby comes in. My favourite combination is sparkling water and avocado on toast from a local café.
   
   
2. Kombucha. I am a newbie to Australia and have seen Kombucha everywhere. My first sip and I was hooked. It has great benefits for the body, and I love how popular it is, not only in cafes but in almost every supermarket that I have been in. I love this in the morning before I head to work to start my day.
   
   
3. Guinness. Being Irish, I love a Guinness, and we all know that the best Guinness can only be bought in Ireland. They have studied this, I read the research paper, and Guinness doesn’t travel that well. However, when I need an iron boost or a taste of home, I like a can of Guinness, nice and cold in my promotional stubby holder. This is perfect when I am at a gig or festival along with a big veggie burger
   
   
4. San Pellegrino. This is my go-to drink when I need a sugar kick and want to sit back relax on my balcony with my favourite sarnie. It’s Italian and has an original taste that I love.
   
   
5. Iced coffee. Coffee gets me through the day. Every. Day. When the days are hot, I like to go for an iced coffee, while walking along the beach or a local park. The caffeine hits the spot and being iced, cools me instantly.

If you want more ideas related to stubby coolers or any other product, contact our sales team for more information.

What do you think of when you think of office essentials? The three items that spring to mind for me are the USB drive, the pen, and the notebook.

Logo Emblazoned Pens

Just imagine your office life without a pen. It’s unfathomable. A promotional pen with your logo on it is a staple. We print your logo on any pen of your choice, whether it be a classic like our Metal Barrel Pens or something a little bit more special like our Colourful Modern Pens which you can laser engrave onto. This is the ideal item to give to your clients who will constantly be reminded of your company through your logo of choice. Our The Gates Executive Pen is a great choice if you need something a little bit more memorable than the ever popular plastic pen. It comes in several premium colours so you will not be stuck for a choice that works with your logo. If you haven’t already got a promotional pen for your company, now is the time to take action and call our Sydney based office to receive a free quote within the hour.

Personalised Notebooks

If you thought office life without a pen was hard, imagine it without the notebook. With countless phone-calls, we can’t expect our minds to remember everything so with our Leather Look A5 notebooks, you will be receiving a great value notebook that can be used for all your notetaking or even doodling when your mind drifts off the odd time. We won’t tell! The best thing about getting your notebook from us is that we can brand it with your logo or any words of your choice by pad printing, screen printing and 4CP digital printing. The choice is yours and we know that your clients and employees will be extremely impressed.

Custom Branded USB Flash Drives

If storing vital information on a USB drive is more your game, we have got you covered. These days everything is in the cloud, but nothing will work more systematically and feel more secure than having your information stored on the USB drive and we have 100’s of different styles to choose from.

Our simple swivel USB flash drive is a classic and our most popular as favoured by our customers. It has a simple design that can come in a colour of your choice and personalised with your logo. Your clients and employees will be sure to think of your company every time they use it.

Have a look on our website to check out our range as we have so many to choose from such as wooden, slim or classic plus many more and they also come in a range of capacities to suit your needs.