Going for promotional apparel such as branded polo shirts is always considered a smart marketing strategy as they offer a cost-efficient way of boosting branding visibility. Of course, there are certain factors you have to consider when making a choice such as shirt style, colour and most importantly branding process.
Most of the time, our customers find it challenging to choose between Embroidery and Screen printing. So to help you make an informed decision, we have outlined the advantages and disadvantages of both print processes:
Embroidery on Branded Apparel
Embroidery involves stitching a particular text or design onto your choice of apparel item, including polo shirts, jackets, or caps. Corporate bags are also suitable for embroidery.
Embroidery costs are based on the number of stitches. Larger images require more stitches and the other way around.
Advantages :
- Durable. Embroidery doesnt wipe off overtime
- Texturised design makes your artwork stand out
- Ideal for thick of fuzzy fabric material like fleece
- Low cost for multiple colour logo / artwork
- Low setup fee
- Free setup fee for orders over 50units
- Free setup fee for reorders
- 3D design brings your logo to life
Disadvantages:
- Not suitable for photo or real image print
- Expensive for large size branding
- Unable to print small text and elements
Screen Printed Apparel
This technique involves conversion of artwork into a multilayered film that can be applied to any garment. Screen printing costs are based of number of print colours, each colour requires individual screen.
Advantages:
- Detailed and sharp print result
- Ideal for large designs
- Cost efficient for large print runs
Disadvantages:
- Printing may fade off overtime
- Not cost efficient for multiple colour logos
- Light colour printed on dark garment requires one or two base prints, means additional print charges
- Repeat orders incur repeat print setup
- Unable to print gradients or half tones
