Customising your promotional merchandise is actually the most important key to ensuring brand recognition and recall. It is definitely not enough for a business to hand out common gifts which will leave recipients wondering where it came from, why they were being given and the message behind such business gifts.

This is where color printing options come in. You actually have a choice between one-colour printing and full colour printing. For those working with a tight budget, you might think that one colour prints are practical but if you really weight the benefits of choosing full colour printing, you might be surprised.

Benefits of Full Colour Print Process

Also referred to as 4-colour printing, full colour printing is fast becoming a favourite of businesses looking to maximise brand exposure. The reason is simple. The resulting printed product is overwhelmingly more vivid and is more likely to be remembered that one colour branded items. Full colour printing can be cost-efficient in the long run considering the bigger impact they leave on your customers. Messages are also more quickly conveyed as recipients are more likely to stare at the image longer.

Now that we are in agreement that full colour printing is the way to go, you are now left with one question: which among the many promo merchandise will look good in full colour prints? Here are some suggestions:

  • Branded magnets – most magnets end up as decorative accessories and you would not want to miss such opportunities to showcase your brand.
  • Promo Mouse mats - like our magnets, mouse mats are on display round-the-clock. They are also what stand out in any computer desk and you would want to make sure your custom mouse mats become the center of attention.
  • Custom Key Rings – another everyday essential that gets overlooked as a marketing tool are key rings. Maximise the fact they are the first thing a person looks for in the morning and the last thing the see when they got home from the office. Imagine if they are more noticeable than the generic keyrings you have been handing out before. See the huge potential?

Of course, you need to make sure your logo artwork is not overdone and leaves the recipient dizzy. For some tips, you can always ask our friendly team member.