Standing out in a sea of competition is an intergral part of business' success. After all, consumers have become smarter and more educated and being flashy is the only way you can grab their attention. Once you have it, the quality of your product and services can speak for themselves. Now, when it comes to eye-catching promo merchandise nothing else sizzles like red products
The attraction for Red
The colour red has been used in marketing to convey a message of passion and fierceness. In some culture, red is a lucky colour. Choosing to go for red merchandise is a smart move if you are really looking to be in the spotlight. Red is also a background colour that will stand out in crowds.
Red products can be seasonal in nature, for example Valentine's Day and Christmas which are dominated by red themed products. If you want to be festive on these occasions, red items will certainly become memorable item.
Attention Grabbing Red Promotions
In the workplace, where the mood can be on serious side, the presence of branded red products is sometimes a welcome sight. It certainly adds some colour to an otherwise sterile-looking environment and gives off some energy from its vibrant colour. Red corporate products such as calculators, mug, or USB flash drives will give excellent impact. Personalised clothing apparel in red also makes great tradeshow uniform for your staff as they can easily be identified and would surely catches public's attention.
Tips in Choosing Red Merchandise
The good news almost all products are available in red colour and so with the many customisable products to choose from, it can be quite challenging to pick out the perfect product. To help you, here are some suggestions:
1) Go for functionality - the item of choice might look good in red but is it practical? Always choose function over aesthetics as your brand is guaranteed to enjoy much exposure when the item is used on a regular basis
2) Go for reality - choose items that are naturally red in real life for example heart-shaped products to make it easier fo your consumers to remember your brand
3) Go for association - make sure your product of choice can easily be associated with your brand
At the end of the day, red merchandise are sure to help your company to boost brand visibility. Make sure your marketing strategy is well thought to enjoy the advantages offered by these products.
