Promotional merchandise has always been part of any business' marketing strategy. After all, they are cost efficient and can be relied on to boost your brand recognition. If you are still sceptical about the efectiveness of these branded products as advertising tools, you will soon find yourself changing your mind after reading these
interesting facts about promo items
1. Promotional products are effective in generating new business. In fact, 1 out of 3 people are more likely to do business with your company after receiving a corporate gift from you. This number also increases when the business gift is innovative or unique.
2. 90 percent of consumers remembers the brand on the promo item. If you can consider such high percentage, you will realize why customised merchandise makes excellent advertising tools. Such recall can be explained by the regular use of the product and constantly seeing your brand when the item is use.d
3. Consumers are likely to keep corporate gift for 6 months or longer. This means continuous exposure for your brand at no extra cost. Compared to other marketing mediums such as print or television, you certainly get to enjoy more savings while hitting your target in terms of brand visibility.
4. Consumers are less annoyed with promo products as compared to pop up ads and TV commercials. This is for the simple reason that the items given out as corporate gifts are quite useful and practical. In fact, 81 percent of recipients keep the promo product because of they are useful. Take for instance branded reusable tote bags and drink bottles. Need we say more?
5. All businesses whether start up or big corporations make use of promotional produts. It doesnt matter if you are small business, custom merchandise should always be a huge part of your marketing campaign. Even with a small budget, you will be surprised at how far they can go in terms of sending your brand message across.
