Tips

There is no denying the fact that, even in this day and age when a lot of brand marketing is done via the internet, promotional product still remain to be reliable advertising tools. Businesses love them because customers want them. In fact a lot of studies have proven this statement to be very much true. A survey said that 83% of consumers like receiving promotional merchandise while 48% would want to get them more often. What is more interesting is that 58% of the respondents said they keep the items from one year to as long as five years.

So you want to know why consumers love these promo products? Here are the top three reasons:

• Promotional items are much more interactive.
You have to understand that for consumers the items you choose to give away are not merely marketing tools but useful products. At the very least, there is appreciation of the item’s function and consumers love it when the items they use on a daily basis are from companies they patronize. It engages all of your customers’ five senses and certainly helps in boosting brand visibility whenever the items are used. away.
• Promotional products are essentially gifts
Time and again, we have mentioned it before, that everyone wants to feel special. As a business, you can show your appreciation by showering your customers with these promotional gifts. It is a two-pronged approach if you think about it as you are also promoting your brand. Customers are actually easy to please as long as you keep their preferences in mind and gift them with appropriate products, you can depend on brand loyalty.
• This is also perhaps why many companies take the time to think about the products they want their brand name or logo branded onto as they know such things will be their brand’s ambassadors. Promo products deliver your brand message in a direct way and certainly have more impact than other media. A classic example would be the wearing of promotional shirts where your customers make the conscious decision to promote your brand because they find it reliable and would want others to try them out as well. Nothing else can be more personal than that.

Tough times actually call for smart measures and your business can rely on a marketing strategy which is not only effective but designed to fit any budget. We are actually talking about promotional merchandise marketing. It is not a new strategy. In fact, it has been around for many years and has made a lot of brands household names.

Brand advertising using custom branded products has proven to be practical for business start ups looking to spread the word about their products or services but can only allow a small budget and for large companies that need to reinforce their ad campaigns with something more engaging and interactive. Hence the popularity of these personalised promo items.

To make sure you maximise the impressive marketing potential that these products offer, consider these simple guidelines:

• DO make sure you choose a product which can be easily associated to your brand
• DO consider the functionality of the items, keeping in mind the preferences and needs of your target market
• DO invest in high quality products, so they will be able to serve you and your brand well for a long time
• DO consider the event, occasion and other factors to determine the suitability of your promotional products.

• DO NOT spend too much hoping to impress a few clients with expensive merchandise. You can be both practical and successful in reaching more customers
• DO NOT overwhelm the customers with over decorated items. In most cases, simple and straightforward is best.
• DO NOT think like your competitors. There are so many products to choose from and all you need is some creativity and originality.
• DO NOT leave everything at the last minute. You can save more when you place your orders in advance and you will have time to think of ways to maximise the products potential.
• DO NOT be stingy in handling out your promo products. Show your appreciation especially to your most loyal customers by being generous with your business gifts.

Promoting your brand is actually as simple as offering customers both old and new with these customised products as business gifts or tokens. You will be surprised at how such a small gesture goes a long way in ensuring brand visibility

Promotional products work for all kinds of business even those in agriculture sector. In fact, you will find there are plenty of customisable items which you can use to promote your product or service in an effective and cost efficient manner.

We have actually worked with many such businesses and most are surprised with the myriad of choices. The great thing about these branded items is that they can easily be associated with your business which allows you to convey your message a lot easier as compared with other printed merchandise.

Our Best-selling Agriculture Themed Promo Products:

• Custom Stress Balls – everyone appreciates branded stress balls for their effectiveness in relieving tension. Hand out stress balls in the shape of egg, cow or tomato and you will be surprised at how these personalised items work to promote your business without much effort. Plus, you cannot deny they are unique and charming!
• Printed Jackets – they are popular for their practical use especially in the agriculture sector. You can give them away as corporate gifts to clients or giveaways during industry tradeshows and events and they will surely be a huge hit. Our jackets are designed for outdoors and are guaranteed to offer warmth and comfort.
• Branded Green Products – if you are a business in the agriculture industry, eco-friendly promo items will go a long way in promoting your business and boosting brand image. You can choose from a wide range of items including pens, notebooks and bags. We also have promotional seeds which are really popular among our customers.

Some more tips: When choosing the right product, make sure you choose practicality over aesthetics. Also, try to pick products which will help customers remember you and not be confused about the products or services you are offering. Colours are important as well and it makes sense to choose colours which your brand uses. If you opt for other colours, make sure they complement your brand’s design.

It is also important to remember to customise these products with your brand name or logo. Or, you can always go all out and come up with an artwork to make your brand more memorable. Work with your promo products supplier to maximise the full potential of these products.

It's that time of the year again and I bet you are wondering where all the days went. But instead of focusing on this, you  might want to start preparing your corporate Christmas gifts. The sooner you organise what this year's business giveaways will be for the holidays, the sooner you can place your order, beat the holiday rush and most probably enjoy lower prices.

Company Christmas Gifts

Its not surprising that you will find yourself ovewhelmed with the monumental task of choosing the perfect christmas gifts for your customers, clients and even employees. After all, there are plenty to choose from. Here is a short guide which could help you make sense of it all

1. Divide gifts by Categories or Recipients.Before even thinking about making a choice, you should know who your recipients will be. This way, you can find out how many kinds of gifts you need to pick. It would also help to count the number of recipients under each category
2. Determine Your Budget. With a detailed list of recipient you can now allocate budget. Keep in mind that the number of recipients per category is just one factor, you should also consider that the top clients and customers should be given impressive gifts which are more likely to be more premium quality gift than your standard giveaways.
3. Choose the Item. Now that you know your recipients are and how much the budget you have, you can shop around, get some ideas and compare prices. Make sure your chosen products are practical and relevant to the target recipient.
4. Customisation. A personalised corporate gift is certainly a lot more professional looking and striking. Incorporating your brand serves as reminder of your product or service. Of course, make sure you do not overdo it by plastering your business name or logo on the gift. Keep it simple and elegant, after all, the gift is supposed to be a token of appreciation and not merely a marketing tool.
5. Place your order. With the details sorted out, all you need to do now is to place your orders. Be sure to order the right quantity and submit the approproate artwork for customisation. Wait a couple of weeks and you are already ahead of the busy Christmas period.

If you have been tasked to organise a company picnic to boost employee productivity, you will certainly need all the help you can get. It isnt easy organising an event but with a detailed plan, you might be surprised at how much you can accomplish. To help you get started, here are some of the important factors you need to take into consideration:

• Funding - know where your fund is coming from and how much budget you will be working with. This will actually dictate the kind of picnic you can put together
• Attendees - determine the number of people attending to make sure you will be able to fit them in your budget. Ask assistance from HR so you can find out who should be invited and how many should be expected
• Management preferences - enquire about food, venue and entertainment where possible. For an easier time, present several plausible options to your manager. That way they can make a decission on the spot. Present your options as a theme, suggesting the incorporation of promo merchandise. For instance, beach venues will be best complimented by customised beach towels, prom osunscreens and printed frisbees.
• Activity - find out what kind of activity will be approproate for the event. Choices include team sports, contests, awards and fundraisers. At this point, you will also need to consider the kind or prizes to hand out. Promotional products such as branded picnic sets, corporate office accessories and personalised clothing or apparel are always appreciated.
• Organisers/Volunteers - find out whom, how many are willing to help. The more people you can recruit to help out, the fewer problems you will encounter. Although you might be brains behind this picnic, it doesnt mean you have to do everything.