There is no denying the fact that, even in this day and age when a lot of brand marketing is done via the internet, promotional product still remain to be reliable advertising tools. Businesses love them because customers want them. In fact a lot of studies have proven this statement to be very much true. A survey said that 83% of consumers like receiving promotional merchandise while 48% would want to get them more often. What is more interesting is that 58% of the respondents said they keep the items from one year to as long as five years.

So you want to know why consumers love these promo products? Here are the top three reasons:

  • Promotional items are much more interactive.
    • You have to understand that for consumers the items you choose to give away are not merely marketing tools but useful products. At the very least, there is appreciation of the item’s function and consumers love it when the items they use on a daily basis are from companies they patronize. It engages all of your customers’ five senses and certainly helps in boosting brand visibility whenever the items are used. away.
  • Promotional products are essentially gifts
    • Time and again, we have mentioned it before, that everyone wants to feel special. As a business, you can show your appreciation by showering your customers with these promotional gifts. It is a two-pronged approach if you think about it as you are also promoting your brand. Customers are actually easy to please as long as you keep their preferences in mind and gift them with appropriate products, you can depend on brand loyalty.
  • This is also perhaps why many companies take the time to think about the products they want their brand name or logo branded onto as they know such things will be their brand’s ambassadors. Promo products deliver your brand message in a direct way and certainly have more impact than other media. A classic example would be the wearing of promotional shirts where your customers make the conscious decision to promote your brand because they find it reliable and would want others to try them out as well. Nothing else can be more personal than that.