Tough times actually call for smart measures and your business can rely on a marketing strategy which is not only effective but designed to fit any budget. We are actually talking about promotional merchandise marketing. It is not a new strategy. In fact, it has been around for many years and has made a lot of brands household names.

Brand advertising using custom branded products has proven to be practical for business start ups looking to spread the word about their products or services but can only allow a small budget and for large companies that need to reinforce their ad campaigns with something more engaging and interactive. Hence the popularity of these personalised promo items.

To make sure you maximise the impressive marketing potential that these products offer, consider these simple guidelines:

  • DO make sure you choose a product which can be easily associated to your brand
  • DO consider the functionality of the items, keeping in mind the preferences and needs of your target market
  • DO invest in high quality products, so they will be able to serve you and your brand well for a long time
  • DO consider the event, occasion and other factors to determine the suitability of your promotional products.
  • DO NOT spend too much hoping to impress a few clients with expensive merchandise. You can be both practical and successful in reaching more customers
  • DO NOT overwhelm the customers with over decorated items. In most cases, simple and straightforward is best.
  • DO NOT think like your competitors. There are so many products to choose from and all you need is some creativity and originality.
  • DO NOT leave everything at the last minute. You can save more when you place your orders in advance and you will have time to think of ways to maximise the products potential.
  • DO NOT be stingy in handling out your promo products. Show your appreciation especially to your most loyal customers by being generous with your business gifts.

Promoting your brand is actually as simple as offering customers both old and new with these customised products as business gifts or tokens. You will be surprised at how such a small gesture goes a long way in ensuring brand visibility