Marketing Ideas

We love our summers here in Australia and we love the great outdoors... but we also have the highest incidence of skin cancer in the world. So it is essential we protect ourselves from the harmful effects of the sun. Health professionals agree that sunscreen is an essential part of any sun safe protocol. For the promotional industry, this presents the perfect opportunity to offer a product that sends all the right messages:
•    we are informed
•    we understand
•    we are forward looking
•    we care
•    we take action and...
•    we put our money where our mouth is!
And when you ARE thinking promotional sunscreen, look no further than...

Cubic Promote Outdoorplus SF50+ SUNSCREEN

We sell the  #1 SUNSCREEN IN THE PROMOTIONAL INDUSTRY TODAY because...
•    it is 100% Australian Made!
•    it is TGA approved!
•    it is tested SPF50+ sun protection!
•    we carry good stock levels
•    we offer a superior in-house print service and...
•    super competitive pricing on product and printing!
Don't trust anything less than Cubic Promote's TGA approved, Australian Made, SPF50+ Sunscreen with your logo or brand!

One of the great things about promotional polo shirts is that they are available in all manner of colours and styles. This year we're happy to note that our range of available shirts now includes men's and women's branded polo tees in the PMS colour of the year, Ultra Violet.

What makes Ultra Violet such an exciting colour to have is that it's the latest in a long line of Pantone colours drawn from current world printing themes and trends. Ultra Violet is designed to be innovative, uplifting, and creative - with the colour heavily inspired by artists such as Prince, David Bowie, and Jimi Hendrix.

If you're looking to make your staff uniforms or expo outfits really pop, then grab your polo shirts in an authentic PMS 18-3838 shade! We recommend branding your shirts using either full-colour embroidery of your corporate logo, or a nice one colour screen print (in white or a similar light shade to really contrast with the purple). Contact our friendly sales team to find out more about colour matched shirts for your next promotional event.

Autumn is here already, so can winter be far behind? Better put those branded beach towels and stubby holders back in the cupboard for a few months. But don't let the cold weather cool off your next promotion. There's a whole range of possibilities for you to get your brand out there and visible all through the colder months.

Umbrellas

Once it starts raining, all the umbrellas go up. Is your logo going to be on any of them? Branded umbrellas are great as giveaways, prizes or promotional sales items. Everyone needs them -- but they're always constantly losing them. Umbrellas are the fourth most commonly lost item on public transport, so no wonder there's an insatiable demand for more. Save your customers from the torrential Autumn rains, and earn their gratitude.

Travel Mugs

There's nothing like a warm beverage on a cold day -- assuming that it's still warm by the time you walk back from the coffee shop. Insulated travel mugs are a great way to keep hot drinks hot, and we provide a wide range of these handy items, ready to be printed or engraved with your brand artwork.

Jackets

Branded T-shirts make great promotional items in the summer, but they're hard to see under winter jackets. So why not just put your logo right onto a jacket? If you have staff who work outdoors in the winter, have your logo printed or embroidered on their jacket. Order matching jackets to help your sporting team warm up before their morning run. And while jackets are a little pricey for giveaways, they make great promotional sales items.

Flashlights and Torches

Daylight saving is over. Better be prepared for dark evenings. Pocket flashlights are great in those months when people arrive at home in the dark. Why fumble with your front door or letterbox when you have a pocket torch to help you see. And if your business or organisation services rural or outer suburban areas, your customers will be grateful to have these fun, eco-friendly wind-up flashlights in case of a power failure.

These days it seems everywhere you look someone is staring down at a mobile, laptop, iPad or iPod. Technology is everywhere and has completely consumed our lives in one way or another. When your phone dies, how do you feel? It’s almost as though something important has been taken away and you cannot survive without it!

Being stuck with no phone battery is inconvenient and annoying. No matter if it’s at the end of the day on the train home from work or late at night after a big evening out, it still bugs you… unless you have a power bank.

Power banks are pocket sized friends that act as emergency battery chargers for the most popular range of smartphones. When your phone dies, your power bank is there to save the day. You simply plug the charger into your phone and it begins to restore it back to life- no wall sockets needed!

Power banks are our life lifesavers, our knights in shining armour. They come in at the last minute and save you from a life of no texting or Instagram. They are the best because they are smaller than your phone, meaning you are sure to be able to carry them around everywhere you go.

A great feature of power banks is that they can be customised with a family photo, company logo or text. Not only are they handy but they look super trendy alongside your smart phone! And if you’re sick of not being able to get through to your friends because their phones have died, they make for great gift ideas to ensure the communication is always flowing.

These handy guys are great ways to increase your marketing campaign by branding them with your logo. Nearly everyone has a smart phone, so increase your company awareness every time someone pulls out their charger!

Starting a business will be quite challenging and there is one way you can establish our brand by promoting as much as you can. At this point there is no room for feeling inferior to other brands. The important thing is you get your brand across and make sure you are in the minds of your target customers when the time to make a buying decision comes.

If you're under tight budget, creativity should step in. You need to make sure your advertising products and material will grab customer attention and convert it into sales. Consider the following suggestions.

1. Choose the right FONT - whether ordering a promo item or putting up huge billboard, make sure the font you choose for your artwork and logo reflects your brand's personality. Choose a font thats attractive and easy to read. For instance, Helvetica is great in either small or huge prints.

2. Simple is BEST - although its tempting to give all you've got, your promotional merchandise should be designed simply. Avoid clutter that makes customers confused with your message. Consider Nike and how they managed to build a brand with a "check" logo.

3. Do not suffer for identity crisis - always consider an unified approach, meaning you should not confuse your customers with different artwork/logo/colour scheme design. After all, there is a reason why companies like Coca cola have never veered away from their first brand design.

Branding is an integral part of any business as it brings you closer to your market and defines you as a whole. Without branding, consumers will find it hard to associate your products and services or worse, do not remember you when the time comes to make a purchase. But it is also not enough that you have a brand. You also need to launch marketing campaigns which will introduce your brand to consumers.

Of course, such campaigns will require a budget and at this point, a lot of businesses think that they will need to spend a lot to meet their marketing objectives. This cannot be farther from the truth. In fact, time and again, it has been proven that there are marketing tools which are not effective but also very much cost efficient. We are talking about promotional products

Making Promo Merchandise Work for You

As an old time favourite, branded items have always been the go-to advertising tool of many companies for the simple reason that these products engage consumers in a level that print and television will never offer. But then again, the choice of products is important as well. Here are some of the things to keep in mind:

1. Opt for products which will set you apart from competitors. Think original and never be afraid to stand out. This means choosing items which will make a positive impact to customer and will be talked about.

2. Practical trumps aesthetics. Always choose merchandise which customers will find useful. Be sure to consider factors such as season, event or occasion and preferences of your target market.

3. Avoid giving out junk. Take time to check the quality of the item and make sure you would want it associated with your brand. But make sure you do not overspend as well just to impress clients and end up reaching a small percentage of your target market.

Most importantly ensure your brand name or logo along with contact details such as websute are highly visible as the items can last for many years especially if you made the right product choice. There is a huge chance that these products will be seen by a lot of people aside from the recipient and you have the power to influence their first impression.

There is no denying the fact that, even in this day and age when a lot of brand marketing is done via the internet, promotional product still remain to be reliable advertising tools. Businesses love them because customers want them. In fact a lot of studies have proven this statement to be very much true. A survey said that 83% of consumers like receiving promotional merchandise while 48% would want to get them more often. What is more interesting is that 58% of the respondents said they keep the items from one year to as long as five years.

So you want to know why consumers love these promo products? Here are the top three reasons:

• Promotional items are much more interactive.
You have to understand that for consumers the items you choose to give away are not merely marketing tools but useful products. At the very least, there is appreciation of the item’s function and consumers love it when the items they use on a daily basis are from companies they patronize. It engages all of your customers’ five senses and certainly helps in boosting brand visibility whenever the items are used. away.
• Promotional products are essentially gifts
Time and again, we have mentioned it before, that everyone wants to feel special. As a business, you can show your appreciation by showering your customers with these promotional gifts. It is a two-pronged approach if you think about it as you are also promoting your brand. Customers are actually easy to please as long as you keep their preferences in mind and gift them with appropriate products, you can depend on brand loyalty.
• This is also perhaps why many companies take the time to think about the products they want their brand name or logo branded onto as they know such things will be their brand’s ambassadors. Promo products deliver your brand message in a direct way and certainly have more impact than other media. A classic example would be the wearing of promotional shirts where your customers make the conscious decision to promote your brand because they find it reliable and would want others to try them out as well. Nothing else can be more personal than that.

Tough times actually call for smart measures and your business can rely on a marketing strategy which is not only effective but designed to fit any budget. We are actually talking about promotional merchandise marketing. It is not a new strategy. In fact, it has been around for many years and has made a lot of brands household names.

Brand advertising using custom branded products has proven to be practical for business start ups looking to spread the word about their products or services but can only allow a small budget and for large companies that need to reinforce their ad campaigns with something more engaging and interactive. Hence the popularity of these personalised promo items.

To make sure you maximise the impressive marketing potential that these products offer, consider these simple guidelines:

• DO make sure you choose a product which can be easily associated to your brand
• DO consider the functionality of the items, keeping in mind the preferences and needs of your target market
• DO invest in high quality products, so they will be able to serve you and your brand well for a long time
• DO consider the event, occasion and other factors to determine the suitability of your promotional products.

• DO NOT spend too much hoping to impress a few clients with expensive merchandise. You can be both practical and successful in reaching more customers
• DO NOT overwhelm the customers with over decorated items. In most cases, simple and straightforward is best.
• DO NOT think like your competitors. There are so many products to choose from and all you need is some creativity and originality.
• DO NOT leave everything at the last minute. You can save more when you place your orders in advance and you will have time to think of ways to maximise the products potential.
• DO NOT be stingy in handling out your promo products. Show your appreciation especially to your most loyal customers by being generous with your business gifts.

Promoting your brand is actually as simple as offering customers both old and new with these customised products as business gifts or tokens. You will be surprised at how such a small gesture goes a long way in ensuring brand visibility

They say stress ia part of our job but that doesnt mean you have to be stressed all the time. Some people stress well while others need an outlet to release pent up emotions. This is why stress balls are quite popular as corporate merchandise. These little stress relievers do not require you to go our and spend money to relieve stress. Squeeze it couple of times and find yourself relaxing.

Becase of the way they help relieve stress, promotional stress toys are considered to be marketing staples. If you really want to make a great impression, choose stress balls in other shapes. You will find there are plenty of choices, some quite unique and really weird.

Weirdest Stress Shapes

Darth Vader - this stress toy will reveal the inner nerd in any person. Who would not want to crush this iconic villain in the palm of their hands?

Stress hammer - perfect for those under pressure all the time. This stress toy can help you find humour in things especially when you feel like hitting yourself with the real one in the head.

Stress Brain - find yourself stumped or unproductive? this toy will help you rack your real one for that elusive answer

Stress Jack O Lantern - perfect Halloween giveaway. Plus, you cannot deny that this cute stress toy puts a smile on your face

Stress Grenade - the shape of this stress toy is certainly apt if you feel like you are about to explode. It will help you cool down and make you think that things cannot be that bad.