charles liu

In an era where consumers are bombarded with countless advertisements daily, standing out in a saturated market is a huge challenge for brands. Amidst various advertising tactics, branded promotional products emerge as a uniquely subtle yet profoundly impactful strategy. 

This approach intertwines with the concept of subliminal messaging, a technique that, when executed correctly, can significantly influence consumer behaviour. This article will discuss subliminal messaging, how it works with real-life examples, and tips for using these strategies within promotional products.

What Is Subliminal Messaging?

Subliminal messaging is a concept that might seem plucked from the pages of a sci-fi novel. But it’s very real in the world of advertising. It refers to subtly influence people's thoughts, feelings, or behaviours, like sending secret messages to the brain without you noticing. 

These messages are too quiet or quick for you to see or hear on purpose, but your brain still catches them. People use this advertising technique to make you like or want something without realising why.

Examples in Everyday Life:

Movie Theatres Flashing Images: Quick images of snacks flashed on the screen during movies to make viewers crave popcorn or drinks.

Background Music in Stores: Playing certain types of music to make customers feel happy and relaxed, encouraging them to shop more.

Hidden Words in Ads: Sometimes, ads subtly include words or images within a picture that the brain can pick up on without you noticing.

Logo Designs with Double Meanings: Some company logos are designed to have hidden symbols or meanings that subconsciously communicate a message.

Scent Marketing: Using specific scents in stores or hotels to create a pleasant atmosphere, influencing customers' perceptions and behaviours without their conscious awareness. 

The Mechanics of Subliminal Messaging

Subliminal messaging works by bypassing the conscious mind and directly influencing the subconscious. This part of our brain controls feelings, desires, and decisions without us being fully aware of it. 

When subliminal messages are used, they're presented in such a subtle way—either too quick or too hidden for conscious recognition—that our deeper mind absorbs them without our immediate knowledge. Over time, this can shape our preferences, choices, and actions. Here's how it operates in practice:

Below Conscious Awareness: Messages are crafted to be perceived without conscious realisation, like a whisper that's too soft to hear but still somehow understood.

Repetition for Effectiveness: Repeated exposure increases their influence, quietly shaping our preferences and behaviours over time.

Emotional and Cognitive Influence: These messages can affect both how we feel and how we think about certain products, brands, or ideas, gradually altering our attitudes towards them.

Integration into Daily Life: By integrating seamlessly into media and environments we frequently engage with, subliminal messages can continuously work on our subconscious.

The Power of Branded Promotional Products

Promotional products are not just gifts or freebies but also potent vehicles for subliminal messaging. These items, ranging from pens and mugs to tech accessories and eco-friendly totes, serve as physical embodiments of a brand within the consumer's daily environment.

Creating a Tangible Presence: In contrast to the fleeting nature of digital ads, promotional products, like tote bags, provide a constant physical reminder of a brand, enhancing brand recall.

Emotional Engagement: Thoughtfully selected items that align with the recipient's preferences and needs, like a customised mug, can foster a deeper emotional bond with the brand.

Implementing Subliminal Messaging in Your Promotional Products

To leverage the full potential of promotional products as tools for subliminal advertising, consider the following tips:

Product Selection with Purpose: Choose items that not only appeal to your target audience's tastes but also resonate with their lifestyle or values. This alignment enhances the subconscious positive association with your brand.

Subtlety in Branding: Instead of overt and intrusive logos, use more subtle branding methods. This could mean integrating the logo to complement the product's design or using it in an innovative, less conspicuous manner.

The Psychology of Colours: Colours evoke different emotions and associations. Selecting the right colour for your promotional product can subliminally convey your brand's message or values.

Prioritise Quality: High-quality promotional products reflect positively on your brand's image and are likely to be used for longer periods, ensuring sustained subliminal messaging.

Conclusion

In today's marketing world, branded promotional products really stand out. They work by reaching into our subconscious, shaping how we see and feel about things in a way that regular ads just can't do. The secret is all about knowing how subliminal messages work and using them smartly when making and giving out promotional products. 

By choosing high-quality items that reflect the brand well, companies can build stronger relationships with their customers. This leads to loyal customers and a better overall experience with the brand. It's a subtle way of marketing, but it's very powerful in making a brand more visible and connecting with customers and clients on a deeper level.

While online marketing dominates, the impact of promotional products shouldn't be overlooked. Items like pens and customised apparel offer tangible reminders of your brand, sticking in people's minds because they're physical. Even with digital ads everywhere, custom-made products still have an 85% recall rate.

Highlights: Promotional Products Statistics

• 8 out of 10 consumers own between 1 and 10 promotional products.

• 89% of consumers have received a promotional product in the last six months.

• 91% of consumers keep at least one promotional product in their kitchen.

• The most popular category for promotional items is wearables, accounting for 35%.
  
  

We also listed the reasons why they offer a straightforward yet powerful method to leave a lasting impression on your audience. Read on: 

Introduces Your Business

Promotional products are a fantastic way to present your business to potential customers. They're more memorable than flyers, emails or business cards. Unlike traditional business cards, they offer added value by featuring your business details, logo and slogan.

Moreover, these are perfect for social media campaigns, helping to generate interest across platforms. For example, printing QR codes on notebooks or adding hashtags to bags and shirts can increase your business's visibility online.

Builds Trust and Reputation

Building a positive reputation is key. Offering customers useful items portrays your business as friendly and helpful, fostering trust. Satisfied customers spread the word, leading to repeat purchases and long-term growth.

Cost-Effective Marketing

Maximise your advertising budget with promotional giveaways, offering a higher return on each compared to traditional methods. A single branded item can reach dozens or even hundreds of people, extending the reach of your campaign. With some products costing less than a quarter each, it's a smart investment for boosting marketing effectiveness.

Improves Engagement

Promotional products generate more customer interest than other ads, leading to increased contacts, referrals and purchases. This helps you track the success of your campaign easily and make adjustments for more business growth.

Enhances Brand Recognition

Custom branded products play an important role in enhancing brand recognition. When consumers receive these items, they instantly recognize the brand behind them. Leveraging promotional products helps businesses stand out from competitors. These products are often kept and used by consumers for extended periods, continually exposing the brand to a wider audience.

Wider Audiences

To reach a wide and diverse audience effectively, it's important to invest in different advertising tools, including promotional items. These should reflect your business's purpose and brand message, and it's essential to consider your customer base when selecting them.

For instance, basic home and office items are great for marketing to specific audiences, while specialised items like branded USB drives are better suited for groups like IT professionals. By tailoring your advertising efforts to your audience, you make them feel understood, which can lead to more sales opportunities down the line.

Conclusion

Promotional products are important for marketing your business and making a lasting impact on customers. Don't wait to include them in your marketing plan to increase brand recognition and engagement. Take action now and incorporate promotional products to see your business upgrade!

We’re becoming more conscious about our environment as time passes.

How we choose our everyday items shifts day to day. Power banks are sustainable and eco-friendly. In fact, they’re good promotional products for charging on the go.

How Power Banks Help

Power banks are popular because they’re handy and store a lot of electrical energy. They work with different devices. Also, they’re easy to carry. You can charge anywhere, at any time. Plus, they’re rechargeable and useable for a huge number of times.

What Makes Power Banks Different?

Unlike traditional charging methods, power banks have fewer advantages:

Energy Efficiency

Traditional charging releases greenhouse gases that are bad for our climate. Power banks reduce energy use. It uses stored energy, so you can charge it anytime you want.

Renewable Energy

Power banks can be charged using energy from the sun. You can charge all the devices you want from that power.

Raises Awareness

Power banks as promotional products support being eco-friendly. People can be environmentally responsible.

Practical

Giving out power banks is what people can use every day. These items are not only likable, but they’re also regularly used.

Customizable and Versatile

You can put your logos, messages, and slogans onto these products. Customised budget power banks appeal to a lot of people. As they use it, they remember you. By smartly using power banks in promotions, you can improve your marketing. But as they fit for sustainability, you encourage an eco-friendly culture among your customers.

Whatever type of promotional mug you are after there is sure to be a type that will meet your requirements. Check out the different types of mugs you can customise with your brand.

Logo Printed Plastic Mugs

Practical plastic… It is precisely what you think! Plastic mugs are brilliant, especially for outdoor events. They are lightweight, durable and are available in a variety of colours. Also, you don’t have the added stress of them smashing if they are accidentally dropped. It’s always nice to know your brand's merchandise is going to survive surprise accidents and last for many years.

Branded Stainless Steel Cups

You then have the option of stainless steel mugs. Similarly, to the plastic mugs, they are exceptionally good for outdoor events. They can be used for hot and cold drinks alike and are very durable as well as shatter-proof. They are smooth and comfortable to hold and look super classy once your logo has been laser engraved! Stainless steel promotional mugs are the kind of smart promo gift that can be used any time of the year.

Promotional Ceramic Mugs

Thirdly you have your regular ceramic mugs which are the most commonly used mugs. As these are made from clay, they are one of the most cost-effective mugs but aren’t as refined as other types. They are fairly durable and won’t break easily but are slightly heavier than the other types of mugs.

Personalised Porcelain Mugs

Lastly but not least, there are porcelain mugs. These are excellent premium quality and have a smooth, shiny surface unlike the duller surface of a ceramic mug. Too many people surprise, porcelain is remarkably strong therefore they do not need to be as thick as a ceramic, making them lightweight and look more refined.

Personally, I don’t think you can beat a good old classic ceramic mug as they tend to have big comfortable handles as well as a large capacity so being a big tea lover they are great for me! That’s not to say I wouldn’t love to have a classier porcelain mug! But whatever option you are after we have it all.

The importance of having the right pen is something that is widely overlooked until you get given a pen that just doesn’t compare and feels wrong to use. If you want to find out all the little details and which promotional pen suits you then read on.

Promotional Plastic Pens

Plastic promotional pens are, of course, the cheaper option so are great for people who have a tight budget. But don’t be put off and believe they are plain and simple because of this! You can customise them in many ways including pad printing, screen printing and full-colour digital print making them eye-catching and exciting. These pens are lightweight and come in a variety of colours making them perfect for your next business event. Our Coloured Parky Pens are a great example of promotional plastic pens.

Logo Branded Metal Pens

You then have the option of metal promotional pens. Due to them being made of a higher quality material they are obviously more expensive. However, spending that extra bit of money really can be worth it! Metal pens are often more reused as they look incredibly pleasing to the eye making them great promotional gifts. They are a brilliant way to promote your business without having to do much more than offering them to your clients. You can pad print these pens, like the plastic pens, but you are also able to have them laser engraved which achieves a classier premium finish. Our Martin Premium Metal Pens are a brilliant example of customised metal pens.

Have you picked a favourite? Whether you’re after premium corporate pens or expo items, the friendly team at Promo Planet can assist you. Contact our sales team for more information on pen decoration and delivery options.

Have you ever looked at plastic bottles and wondered what makes them different to one another? To many peoples’ surprise there are a lot of differences which makes them a promotional item that can be tricky to decide on.

Firstly, there are polycarbonate bottles which are made from a clear and extremely strong plastic. These are more long lasting and durable therefore making them a popular option all round. You can get these in a range of sizes, colours and with different lid options. The Translucent Premium Bottle is a perfect example of this type of plastic bottle and look amazing when customised.

Then there are our soft squeezy bottles which are solid in colour and made from a softer plastic enabling you to squeezy the liquid out. Again, like the polycarbonate bottles, you can get these in a range of sizes and colours as well as different lid options. Our Promotional Sports Drink Bottles 500ml are a great example of this type of bottle. This type of promotional plastic bottle is ideal for schools, colleges and sporting events as they are very lightweight. They are also more appealing to people who have a lower end budget making them extremely popular.

A trucker cap features a breathable mesh material around the side and back of the cap. This mesh enables the headwear to breath easily allowing for a cool, comfortable hat for your head. The mesh also creates a unique look to the cap, as the mesh provides the hat with a round shape structure as well as a unique colour tone when worn.

In all other aspects, the cap has the same features as a regular baseball cap, including a front peak and a forehead panel.

Personalised Trucker Caps

Our promotional trucker caps have a large branding space on the forehead for your logo or graphic. The sides and the rear of the cap cannot be custom branded though.

Branding Options

A trucker cap is personalised with your graphics or logos using,

• Embroidered Trucker Caps - We use needles and thread to stitch your graphics directly onto the cap.
• Screen printing on Trucker Caps - We create a blocking stencil to transfer ink to the surface of your cap in your desired solid colour design.
• Digital Transfers for Trucker Caps - We print your multi-colour design onto transfer paper using a digital print machine before heat pressing the full artwork onto the trucker cap.

We can also decorate on certain styles of trucker caps using full-colour sublimation printing and custom badges. Ask our friendly sales staff for more information on these techniques.

Who Buys Promotional Trucker Caps?

Because trucker caps are lightweight and durable with a large branding area, they are extremely popular purchases for large-scale expo or outdoor sporting events. Whether you'd like to give your staff or team headwear as part of a uniform, or if you want to catch the attention of your client base with great giveaway caps then our range of trucker hats may be just what you need.

Buy in Bulk and Save

We keep our trucker caps stocked locally and abroad to meet different time frames and cost requirements. Contact our team today for more information on ordering personalised trucker hats in bulk today.

May you need lanyards for an event or daily use around the office or at work? Then you must purchase lanyards from Promotional Items for one simple reason!

Lanyards with a Safety Breakaway

The reason, why you must buy lanyards from us, is because our lanyards feature a safety breakaway. What is a Safety breakaway you may ask? Well, it is a small item that measures around 1.5 centimetres long and wide. This device cuts and intersects a lanyard and effectively acts as a bridge on the lanyard. When excessive force is applied to any length of the lanyard, this breakaway will cleanly snap into two pieces. When snapped into two pieces, the breakaway may easily be re-assembled so you can re-use the lanyard.

The safety breakaway, therefore acts as a safety device, to prevent choking or strangulation by the lanyard around a wearers neck.

Why Need it for a Custom Lanyard?

Many government departments around Australia require a safety breakaway. As part of a new set of rules and regulations around safety at the workplace and events having a breakaway on a custom lanyard is essential.

All lanyards provided by Promomotional Items now come with a free safety breakaway. Can you afford not to purchase your lanyard from Promomotional Items?

Promotional umbrellas have to be one of the hottest categories of products for corporate gifts. A quality umbrella is known to the user the moment it is held. A hooked handle umbrella has many advantages over regular umbrellas. If you are considering purchasing a company umbrella branded with your logo, then please read on.

Why Choose a Hooked Umbrella

An umbrella is preferable to a regular umbrella for a few reasons.

• Reason No.1: A hook umbrella looks spectacular. It provides a user with a classic retro look which is terrifically appealing. Your logo and branding will benefit from this.
• Reason No.2: Having a hook on the end of an umbrella makes it more comfortable to hold and more ergonomic. When it is raining, the person using a hook umbrella will be thankful.
• Reason No.3: An umbrella with a hook makes it more convenient when catching public transport, as one can just use the hook on railings and other general objects, to save you the effort of needing to hold onto it.

When considering purchasing a promotional umbrella, you need to think about these advantages associated with hooked umbrellas. For advice on what type of umbrella, works best for you, give us a call.... Your Friendly Promotional Products expert!

Check out our complete range of Promotional Umbrellas here.

We love our summers here in Australia and we love the great outdoors... but we also have the highest incidence of skin cancer in the world. So it is essential we protect ourselves from the harmful effects of the sun. Health professionals agree that sunscreen is an essential part of any sun safe protocol. For the promotional industry, this presents the perfect opportunity to offer a product that sends all the right messages:
•    we are informed
•    we understand
•    we are forward looking
•    we care
•    we take action and...
•    we put our money where our mouth is!
And when you ARE thinking promotional sunscreen, look no further than...

Cubic Promote Outdoorplus SF50+ SUNSCREEN

We sell the  #1 SUNSCREEN IN THE PROMOTIONAL INDUSTRY TODAY because...
•    it is 100% Australian Made!
•    it is TGA approved!
•    it is tested SPF50+ sun protection!
•    we carry good stock levels
•    we offer a superior in-house print service and...
•    super competitive pricing on product and printing!
Don't trust anything less than Cubic Promote's TGA approved, Australian Made, SPF50+ Sunscreen with your logo or brand!