Product Review

Let us face it. Accidents happen. Everyone knows this and smart businesses take advantage of the fact these incidents, which lead to unfortunate cuts or bruises, can actually create marketing opportunities. But as a business, promoting your brand should not only be the reason for choosing first aid kits as your promo merchandise. They should also be because of the following reasons.

First Aid Kits promote safety

Above all else, this is the message you would want your brand to convey. It is important in the home, school, or office to observe safety precautions in order to avoid and prevent accidents. They are designed to only provide temporary reliefe until further medical assistance is provided.

First Aid Kits promote charity. Another message that these printed kits conveys is charity or being helpful. In times of accidents especially, lending a helping hand sometime spell the difference between life and death. When there are first aid kits, it is a clear sign that the person, organisation or business is willing to extend assistance in times of need. Certainly you would want your brand to be associated with such quality.

First Emergency Kits promote commitment. The success of any safety protocols is rooted to commitment. It takes commitment to make sure everyone is protected. It take commitment to regularly assess emergency procedures. It even takes commit ment to check if your first aid supply is running low or if your kits are in their proper places.

Some tips for your promotional first aid kits:

• Choose appropriate colours. Red is always a good choice as its easy to see
• Make sure your kits come complete. At the very least they must meet Australian safety standards.

Standing out in a sea of competition is an intergral part of business' success. After all, consumers have become smarter and more educated and being flashy is the only way you can grab their attention. Once you have it, the quality of your product and services can speak for themselves. Now, when it comes to eye-catching promo merchandise nothing else sizzles like red products

The attraction for Red

The colour red has been used in marketing to convey a message of passion and fierceness. In some culture, red is a lucky colour. Choosing to go for red merchandise is a smart move if you are really looking to be in the spotlight. Red is also a background colour that will stand out in crowds.

Red products can be seasonal in nature, for example Valentine's Day and Christmas which are dominated by red themed products. If you want to be festive on these occasions, red items will certainly become memorable item.

Attention Grabbing Red Promotions

In the workplace, where the mood can be on serious side, the presence of branded red products is sometimes a welcome sight. It certainly adds some colour to an otherwise sterile-looking environment and gives off some energy from its vibrant colour. Red corporate products such as calculators, mug, or USB flash drives will give excellent impact. Personalised clothing apparel in red also makes great tradeshow uniform for your staff as they can easily be identified and would surely catches public's attention.

Tips in Choosing Red Merchandise

The good news almost all products are available in red colour and so with the many customisable products to choose from, it can be quite challenging to pick out the perfect product. To help you, here are some suggestions:

1) Go for functionality - the item of choice might look good in red but is it practical? Always choose function over aesthetics as your brand is guaranteed to enjoy much exposure when the item is used on a regular basis
2) Go for reality - choose items that are naturally red in real life for example heart-shaped products to make it easier fo your consumers to remember your brand

    
3) Go for association - make sure your product of choice can easily be associated with your brand

At the end of the day, red merchandise are sure to help your company to boost brand visibility. Make sure your marketing strategy is well thought to enjoy the advantages offered by these products.

Joining the eco friendly bandwagon will do wonders for your brand image. Aside from showing off your caring side, your brand will also come off as responsible. The decision to go green in your marketing strategy will be so much easier by choosing promotional merchandise which can help you reach your objectives. To help you make the right choice here are some great tips:

Choose Green Products

There are are plenty of promo products that help promote green advocacies. For example, reusable cotton bags that can be washed when sullied. You can also opt to hand out alternatively powered business gifts such as those running on solar and hydro energy. You will be surprised at the many printable items available out there.

• Choose a Green Material

For a much simpler decission, you can also make your choice based on the material of your promotional merchandise. One such example is bamboo. You will be amazed at the huge selection of customisable bamboo-made products.

• Choose a Green Advocacy

 Lastly, you might want to base your choice of green promo items by your preferred advocacy. There are actually 3 options: Reuse, Reduce or Recycle. For the reuse advocacy opt for items such as thermal mugs which you can refill your favourite coffee each time you go to your favourite coffee shop. For Reduce advocacy - go for eco bags that help minimizing the consumption of plastic bags, while the Recycle advocacy; branded merchandise like notebooks made with recycled paper.

A lot of governments and environmental bodies are keeping tabs on the type of materials used by companies to make promotional products. Anything that threatens the existence of natural habitat will mostly be met with a lot of resistance and that won't go down well with promotional campaign. That's why its best to get with the times and start utilising material that will keep you on the good books of governments and other law enforcing bodies.

Our branded cotton bag is one item that shoud help you achieve this easily. Its made of natural cotton material that will not harm environment.

Why is this item worth all the hype and attention?

• Cost effective
• Large branding area on both sides
• Environmentally friendly
• Can be used on daily basis
• Durable
• Value for money

Cotton is a fabric that retains and absorbs color well. Being a durable item makes it an ideal marketing tool as compared to have to pay for continuous advertising space on billboards, radio or television.

Branded cotton tote bags can fit as smart and useful promo gift since they are very versatile in nature. They can be made in different colours that would be very appealing to recipients.

This bag would be the best item to kick start a long and successful promotional campaign that will appease the masses.

Time and again it has been said that first impressions last. But if you are serious about keeping your top clients’ business, you know you have to keep on them impressing them with excellent corporate gifts. If you have the budget for it, you can always go for the more luxurious items. Think that a $500 bottle of wine will do the trick? You will be surprised at how expensive some business gifts can be.

Leather Briefcase for Women – considered to be a staple in the business world and one of the items which reflects the importance and taste of the person carrying it. There are actually custom leather briefcases which cost as much as $16,850. The price is justifiable with the crocodile skin material and superb craftsmanship.

Gold Pen – nothing can be more impressive than a solid gold pen. The most expensive one we found costs a whopping $34,325.00. It is made with 18K Gold, sterling silver and sapphires. This pen is certainly designed for signing multi-million dollar contracts and deals.

Desk Set – a good way to get into the good side of potential clients is to wow them with a luxury gift set which they can see on a daily basis. I found this $3,536 calf skin desk set consisting of a desk pad and notepad, pencil cup, letter rack, magnifying glass and letter opener to be an impressive choice. Each of the items can be personalised with simply your company name or logo.

Everyone loves music and handing out music themed merchandise will surely make you popular among your customers especially those who are musically-inclined. These custom items are already unique in their own way, in terms of design and functionality. Whether you are in the music business or not, these personalised products are sure to be a “big hit” – pun intended. Among the favourite musical customised products are the following:

Custom Magnets in the shape of musical notes

You cannot deny the straightforward brand message that this product sends across. Print with your name and enjoy continuous exposure. Plus, customers get to enjoy the functionality that magnets offer.

Printed MP3 Player

People who love music will go the extra mile to make sure they have their favourite songs with them wherever they are; which is why these customised MP3 music player make the best business gift or giveaway.

Branded Speakers

Music lovers will go ga-ga over customised silicon iphone speakers. Some even take these portable speakers anywhere they go in order to enjoy good music anytime. When customising these products, make sure you do it in a subtle manner. This is actually one of those instances when “less is more”

Top 3 Gifts for University Students

With the upcoming new school year, a fresh batch of university students are set to embark on a new adventure – academics wise. We found it apt to give you some great gift ideas for university students. If you are a business looking to promote your brand to this particular market, take note of this list as it will help you achieve brand exposure and visibility.

USB Flash Drive – without a doubt, this particular device will be welcomed by any uni student as it is deemed crucial to have a mobile storage device. You can choose a design which offers convenience and practicality such as those rubber wristband flash drives. Simply strap on to the wrist and they will become a daily essential.

Post It Notes – if you ask any university student if there is one thing they could not live without, the answer would be Post It notes. These sticky notes help them remember things they would otherwise forget. Plus, they can be great for leaving messages on dorm rooms as a supplement to text messaging. For sure, students will appreciate this particular gift.

the call to go green has certainly reached the ears of our dearest university students and a lot of them have become very particular with the products they buy and use. This makes environmentally-friendly items quite popular. The great thing is you have a lot to choose from ranging from recycled pens and pencils to cloth-made tote bags. Your brand will even enjoy a more positive image aside from saving up on costs as these items are relatively a lot cheaper.

Reasons why cooler drawstring backpacks are one the best promotional items:

• They can fit in the tiniest of spaces without getting damaged. This is the type of bag that you want with you as it will increase your convenience and make you more efficient in whatever it is that you are doing. A feature that will appease most consumers receiving it as a promotional product
• Quickly closed and opened thus giving you quick access to your facilities. A user friendly feature that can increase the productivity of the user who needs to access items inside the bag. The fact that you can save time when packing and unpacking items makes it a very valuable asset to own and one that anybody will appreciate
• A company or organisation that settles on drawstring backpacks as a promotional products such as t shirt or umbrella, drawstring backpacks can be worn on a more regular and consistent basis. A promotional t shirt or umbrella cant be worn everyday but you can definitely have your backpack with you most of the times. This would increase chances of your brand being noticed by others. 
• The type of promotional backpack often has a very large print area which makes printing very clear and legible. It will act as the best platform to display your brand and message. In short, the user can be your mobile advertisement selling out your brand and messages to public.
• The cost of making this item isnt as much as other promotional merchandise which is a good thing. Since they are very compact in size, stock them up by bulk ordering in larger quantities and enjoy bigger discounts!

It cannot be denied that consumers are becoming more and more selective these days, scrutinizing not only the product but also the company which offers the product or service. Many businesses have grown aware of the growing damage to the environment with the pillage of worl'ds natural resources which is why they are opting for eco friendly products

If you have yet to join this bandwagon, maybe its time to think about it. Here are more reasons why you should:

• Enjoy public praise - with customers supporting green campaigns, shifting to environmentally products will surely benefit the corporate image. Your brand will be looked upon as responsible, caring and concerned. Plus, consumers see these products as cool and hip which make them popular
• Promote eco friendly advocacies - if your business advocates environmentally-friendly causes, one way of meeting your goals or objectives is to start with green merchandise. A lot of industries are also setting "green" standards, making the promotion of these advocacies much easier
• Minimize carbon footprint - by opting for green products you help in reduction of carbon footprints in form of greenhouse gases produced during production, utilization and storage.

When choosing promo products, make sure thay have energy star logos, recyclable or green seals to convey that the items are environmetally friendly

Corporate gift-giving may seem like a simple affair these days because of the wide range of promotional products available out there, but there are still some marketing people who fail to make wise choices. They end up giving away gifts that are either totally useless or offensive to their intended recipients.

Lingerie

Corporate branding experts (not to mention our own sense of good taste) advise against using lingerie as promotional giveaways. They will only succeed in branding your company as unbelievably offensive.

Ashtray

Ashtrays have long ago lost their usefulness. The number of smokers in Australia has been steadily decreasing over the last few decades and those who still smoke do it outside because of all the smoking bans in enclosed spaces. What will they ever do with an ashtray? Corporate gifts should be regarded as an opportunity to make a positive impact on your target clients. Don’t waste it