Joining the eco friendly bandwagon will do wonders for your brand image. Aside from showing off your caring side, your brand will also come off as responsible. The decision to go green in your marketing strategy will be so much easier by choosing promotional merchandise which can help you reach your objectives. To help you make the right choice here are some great tips:
Choose Green Products
There are are plenty of promo products that help promote green advocacies. For example, reusable cotton bags that can be washed when sullied. You can also opt to hand out alternatively powered business gifts such as those running on solar and hydro energy. You will be surprised at the many printable items available out there.
- Choose a Green Material
For a much simpler decission, you can also make your choice based on the material of your promotional merchandise. One such example is bamboo. You will be amazed at the huge selection of customisable bamboo-made products.
- Choose a Green Advocacy
Lastly, you might want to base your choice of green promo items by your preferred advocacy. There are actually 3 options: Reuse, Reduce or Recycle. For the reuse advocacy opt for items such as thermal mugs which you can refill your favourite coffee each time you go to your favourite coffee shop. For Reduce advocacy - go for eco bags that help minimizing the consumption of plastic bags, while the Recycle advocacy; branded merchandise like notebooks made with recycled paper.
