Design and Logo

If your organisation needs to have a look that can be both playful and corporate, this logo and promotional product rebrand for the Mexican creative agency, Caudal, should provide you with plenty of inspiration. Because the agency works with clients from a variety of industries they wanted a simple logo that could be seen as both creative and corporate if need be.

To achieve this dual-function look the designer opted to craft them a new logo for their rebrand that is simple, geometrically inspired, and pushes the idea that this company crafts experiences rather than just marketing. The result is a single colour logo to utilises empty space as much as filled to look dynamic, modern, and engaging.

Using this logo on promotional t-shirts like the below right, makes for a very stylish shirt that recipients would enjoy wearing at home or at work. Similarly using a slightly different geometric design along with the standard text and logo combination on some calico bags means the Caudal promo bags look artistic enough to be designer, without seeming over-the-top or being impractical.

If you're thinking of rebranding or are looking to start a new marketing campaign, take a leaf from Caudal's book and go for something simple that can be replicated consistently across products and colour schemes without appearing too complex or overly corporate. If you're not sure about your next marketing campaign talk to the team here at Promo Planet and they can guide you through the design process, whatever your event or campaign may be.

Rebrand first spotted here: https://weandthecolor.com/graphic-design-branding-mariela-mezquita-caudal/94609

World famous brands all have stories behind their names. Some are matter of fact and straightforward whilst some are uniquely fun and have hidden messages. These company names enjoy high brand recall and practically synonymous with global corporate success

Story of Famous Brand Names and Logos

Found of Jeff Bezos wanted the company name to start with letter "A" because it would always appear on top of any search. He scoured a dictionary and picked "Amazon" because ts the biggest river in the world, exactly what he hoped his company would be. Judging from the unbelievable size of Amazon's warehouse, he got exactly what he hoped for!

As for the company logo, notice the yellow arrow below the word Amazon, how it connects A to Z? it means they sell everything from A to Z! It also resembles a smile to represent how the shopping experience on Amazon website makes their customers smile.

Is a sport apparel manufacturer from Germany. Did you know that people originally thought the name ADIDAS stood for "All Day I Dream About Soccer"? Many are still unaware that the company's name was actually take from the founder Adolf Dassler, nicknamed Adi, who is also the brother of Rudolf "Rudi" Dassler founder of another famous shoe brand Puma.

Adidas logo always incorporated the three stripes, currently depicted as three slanted stripes resembling a mountain. This symbolises the challenges that athletes must overcome to realise their goals.

"Starbucks" was taken from a character in the classic novel Moby Dick, set amidst the 19th century American whaling industry. Although it has no connection whatsoever with coffee, it was a romantic link to the seafaring traditions at the coffee traders of old Seattle. So now each time you sit back to enjoy a cup of Starbucks coffee, think of of this story and transport yourselvers into that romantic past.

But wait! Before you sink into another coffee-induced stupor (if that were possible considering it's supposed to pick you up), consider that beautiful two-tailed siren in the middle of Starbucks logo. She not only blends well with the nautical theme they wanted, she is also a siren from Greek mythology, put there to lure unsuspecting customers into buying and obsessing over expensive coffee! If you are a Starbucks addict, you probably wouldn't mind.

Successful Companies and Their Logos

A company's success may or may not be directly related to their choice of a name or even the design of their logo. Often it is the kind of product or service that they offer that makes or breaks them, and when success does come, it is the company that actually lends a different dimension to the name. The logo however evolves to reflect the times and to create a stronger brand identity for the company. Just like the brands described above, many company logos become famous in their own right.