If your organisation needs to have a look that can be both playful and corporate, this logo and promotional product rebrand for the Mexican creative agency, Caudal, should provide you with plenty of inspiration. Because the agency works with clients from a variety of industries they wanted a simple logo that could be seen as both creative and corporate if need be.
To achieve this dual-function look the designer opted to craft them a new logo for their rebrand that is simple, geometrically inspired, and pushes the idea that this company crafts experiences rather than just marketing. The result is a single colour logo to utilises empty space as much as filled to look dynamic, modern, and engaging.
Using this logo on promotional t-shirts like the below right, makes for a very stylish shirt that recipients would enjoy wearing at home or at work. Similarly using a slightly different geometric design along with the standard text and logo combination on some calico bags means the Caudal promo bags look artistic enough to be designer, without seeming over-the-top or being impractical.
If you're thinking of rebranding or are looking to start a new marketing campaign, take a leaf from Caudal's book and go for something simple that can be replicated consistently across products and colour schemes without appearing too complex or overly corporate. If you're not sure about your next marketing campaign talk to the team here at Promo Planet and they can guide you through the design process, whatever your event or campaign may be.
Rebrand first spotted here: https://weandthecolor.com/graphic-design-branding-mariela-mezquita-caudal/94609
