Social Media & Promotional Products as Brand Touch Points
Social media and promotional products have become increasingly important touch points in the modern world of branding. Brands are now using both of these tools to increase their presence and create an engaging experience with their customers at a fraction of the cost of traditional marketing campaigns. In this article we will explore how brands can use social media and promotional products to reach new customers, build loyalty and create a memorable brand experience.
Key Takeaways
- Social media and promotional products can be used to create an engaging experience with customers at a fraction of the cost.
- Content creation paired with strategic use of giveaway items can boost customer loyalty while increasing brand recognition.
- Define your target audience, leverage existing platforms, and track results in order to maximize the impact of your campaigns.
Benefits of Social Media & Promotional Products
Using social media as a branding tool has several major benefits over other traditional methods such as television or radio advertising. The biggest advantage is cost, since it can be done for free or with minimal investment. It also gives you direct access to target audiences, allowing you to quickly reach out to those people who may be interested in your product or service. Additionally, it's easier for customers to find information about your brand online than through other advertising methods, making it more likely that they'll engage with your content. Finally, using social media as a branding tool allows companies to interact directly with potential customers, creating a more personal relationship and boosting customer loyalty.
Promotional products are another effective method for building brand recognition and loyalty among customers. By providing useful items imprinted with company logos and messaging, companies are able to remind their audience of their presence while the items remain in use. Not only do promotional products help boost recognition but they also make great gifts for loyal customers or potential leads that give companies an edge when trying to attract new business. From pens, mugs, t-shirts and even keychains, promotional products offer companies a creative way to spread awareness about their brand at a low-cost point.
Examples Of Successful Social Media & Promotional Products Brand Strategies
Successful brands understand how important it is to create an impactful presence both online and off. Here are some examples of how successful brands have leveraged both social media marketing strategies as well as promotional products to engage their audience:
- Adidas increased its engagement rate by 186% by focusing on increasing its visibility across popular social media platforms like Instagram & Facebook**
- Lowe's gave away branded screwdrivers that were a huge hit at home improvement trade shows in order to increase its customer base
- GoPro used video content exclusively on YouTube in order to show off its unique product features
Steps To Build A Social Media & Promotional Product Brand Strategy
If you're looking for ways to establish yourself as an industry leader with the help of social media and promotional products there are several steps you should take:
Define Your Target Audience – Identifying who you want to connect with is the first step towards creating an effective strategy that resonates with those people
Leverage Existing Platforms – Once you know who you want to target next up is finding out which platforms they already use so that your company can join them
Create Engaging Content – Whether it’s blogging about current topics or highlighting key product features via videos it’s important that all content created is interesting enough for followers
Use Promotional Products Strategically – Choosing the right type of giveaways based on budget constraints is key here; mugs engraved with company name might be better options than branded t-shirts if money is tight
Track Results – Track customer responses toward different types of content or promotions so that future campaigns can be optimized accordingly
Measure Impact - Have metrics in place measure impact before/after campaigns especially if using paid channels
Don’t Forget About Mobile – Keep mobile users in mind when designing messages & select programs so they work properly on devices
Conclusion
Social media and promotional products provide excellent opportunities for businesses looking for creative ways to stand out from the competition. With careful planning, brands can leverage these channels effectively without having large budgets dedicated to marketing departments . By targeting relevant audiences through engaging content creation coupled with strategic use of giveaway items, businesses can reap considerable returns while achieving greater brand recognition in their industries.
