Perhaps one of the least expensive advertising tools these days is the use of custom wristbands and or dogtags to promote sporting events/concerts/ university activities/church projects, to raise funds, raise awareness, run for class president, introduce a new band and most everything else. In many countries, these two marketing tools have often been used as campaign tools, worn by candidates and given out to supporters to create a party identity.
Colour
Awareness ribbons come in many different colours, each representing its particular cause. Remember the pink ribbon? The colour pink in general represents breast cancer awareness. Green is the colour of environmentally-friendly endeavors. When events related to these causes are held, all those who attend show support by donning the official colour. Wristbands or awareness bracelets have become an integral part of “the look” as well. They somehow complete the look of belonging, of sympathizing with the cause and all they stand for.
Logo/Buzz Word
Apart from the colour of the wristband or dogtag, it can be imprinted with any particular event’s catch phrase, buzz word or slogan, whatever they might want to call it. If it’s a sporting event, it could be the name of their team. If it’s a beauty pageant contestant, the bands and tags will bear her name.
Material
- Dogtags are typically made of inexpensive aluminum, tin or stainless steel but depending on the event and the budget they can be made from sterling silver, gold and even platinum. The most popular shape is oval.
- Wristbands on the other hand can be silicone, braided fabric, plastic, cash tag, vinyl or Tyvek®. Whatever the material, they are easy to wear and take off, often with enough flexibility to fit all wrist sizes.
If you haven’t already done it, the next time you are planning a big event, include wristbands and dogtags in your promotional budget. Instead of giving away stuff that delegates will simply throw away, give them something that will double as a cherished souvenir of the event. These products are keepers.
