With millions to spend on advertising, making a statement, spreading the word about an upcoming movie does make it a bit easier. 
 
The cute little Minions are an absolute favourite of mine at the moment when it comes to cool promotional items.  Available with a Happy Meal from McDonalds,  theses custom made promotional toys are a sure hit with the kiddies these school holidays. Choose from several styles these custom created Minions have sound, lights and movement. 
custom promotional toys Minions
 Universal Studios sure have a great marketing team developing these promotional gifts and a cool website promoting the movie.  If you hope online, their website encourages you to take a InstaMinion!  I couldn't resist and below is my creation!
 
meet the Minions Despicable Me 2