More than a week ago, the Philippines was hit by what experts believed is the strongest typhoon for 2013, with international name "Haiyan". If you have been following the news, you will learn about the devastation that super typhoon caused, killing as may as 10,000 and displacing more than a million individuals.
The graphic story - telling by international media resulted to the outpouring of help from government of various countries including United States, Japan and Australia. People all over the world are making donations to non-government and humanitarian organisations such as the Red Cross, UNICEF and World Food Programme. Even a small cash donation goes a long way. For example, a $5 can buy as many as 10 bottled waters. If you have some cash to spare, you can simply go to the websites of these organisations to find out how you can donate.
Corporate Merchandise Donation
As Typhoon Haiyan ravaged the Phillipines, a UN meeting discussing climate change also held in Warsaw, Poland. Many believed that the super typhoon is the first of many strong typhoons that the Pacific Ocean will give birth to because of global warming.
If part of your advocacy involves supporting campaigns to stop global warming and promote environmental awareness, then you might want to make your choice of product aligned with such advocacy. You can opt to send out eco friendly merchandise made of recycled material or sustainable products such as bamboo. Other branded merchandise which can be considered as good choices include the following:
First Aid Kits - these items will be very practical for both natural and man-made catastrophies especially during earthquakes and typhoons. They contain basic supplies for cuts and wounds and prevent injuries from getting infected and worsening.
Flashlights and Torches - will be very useful in any situation where power and electricity have been cut off. Choose flashlights with LED Lights as they tend to have longer lifespan than regular light bulbs
Pocket Knives and Tool Set - these come in handy as part of your emergency kit and be used for something simple as opening a canned food.
Make sure to include some instructions to use, contact details as well in case you run an awareness campaign under your corporate social responsibility program
