Australia is heating up, which means it's time to start getting your marketing merchandise organised for spring and summer events, campaigns, and giveaways. Not sure where to start? Don't worry; we've got some tips for selecting the right custom products for your warm-weather campaign.
Lightweight Items are Winners
Nobody wants to carry around cumbersome products at the best of times, but during spring and summer, there's nothing worse than lugging something heavy around -- even if it's a useful item. That's why we suggest looking at lightweight promotional products that are easy to carry, feature breathable material where possible, and feel like a treat to have with you rather than a burden.
Product Ideas: Promotional calico bags, custom mesh caps, colourful sports drink bottles.
Single Colour Logos Are All The Rage
The trend we're seeing in promotional products this season is that a lot of businesses are ditching the full-colour digital prints and opting for simple, one-colour designs instead. While a lot of this depends on your logo and the message you want to convey, we think there's going to be a lot of stylish single colour designs at expos and conferences through spring and summer.
Product Ideas: Promotional flying discs, non-woven tote bags, logo printed squishy stress toys.
You Can't Beat Eco-Friendly Gifts
One trend we're not seeing change at all in the past 12-18 months is the increased demand for eco-friendly promotional products. Eco-friendly can mean items made from recycled or ethically sourced materials, reusable long-term use goods, products made to biodegrade in the right conditions, and gifts made from natural fibres like calico or wood. We all want to lessen our impact on the planet, so these items and your organisation will do its bit by investing in eco-friendly products rather than single-use objects.
Product Ideas: Recycled Paper Logo Notepads, bamboo blend eco mugs, bamboo pens and pencils.
